The Starbucks logo is so iconic that it’s hard to imagine an image that could represent the brand as effectively as the mermaid. But graphic designer and YouTuber Kelly Lauren has boldly attempted to redesign the logo for the omnipresent coffee behemoth, along with the logos of two other multinational coffee companies: Coffee Bean & Tea Leaf and Folgers. advertisement advertisement In a 36-minute-long YouTube video, Los Angeles-based Lauren walks through her reimagining of each of the companies’ brands, creating a new logo, icon, and color scheme for each one. She meticulously explains her design decisions, all of which aim to make the three existing coffee companies’ brands a little closer to her vision of artisanal coffee, while still preserving some elements of the previous branding. The video is part of a series where Lauren redesigns the logos of major companies, many of which she solicits from her sizable following (she has nearly 96,000 … [Read more...] about This YouTuber redesigned the logos of Starbucks, Coffee Bean, and Folgers—and they’re brilliant
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How HP Is Using The Force To Reinvent Its Brand
As the world prepares for The Force Awakens to finally land in theaters this week, it will come as a surprise to exactly no one that the number of brands tapping the iconic film franchise isn’t about to slow down any time soon. What has been a tad unexpected is that one of the best ads featuring a Star Wars theme came from none other than HP. advertisement advertisement A young man tinkers away in his garage, not unlike a certain other garage in Palo Alto. Except instead of computing’s future, he’s got something a little more immediate in mind. We see him gathering spare parts, pulling an all-nighter, until it becomes clear he’s building a life-size R2D2 replica. For HP Inc., the power of the commercial is not in creating the droid, but what the droid is used for. Back on November 2nd, what we’ve all known for the last 76 years as Hewlett-Packard split into two separate companies. One is Hewlett-Packard Enterprise, which will covers … [Read more...] about How HP Is Using The Force To Reinvent Its Brand
Citizenship (Amendment) Bill protests: Bandh agitators clash with security forces in Assam, train services affected
Normal life was impacted on December 10 in Assam's Brahmaputra Valley due to a state wide bandh called by two students' organizations in protest against the Citizenship (Amendment) Bill.After being debated for many hours, the contentious Bill was passed in the Lower House on December 9 with 311 members favouring it and 80 voting against it.However, the 11-hour shutdown, called by the All Assam Students' Union (AASU) and the North East Students' Organisation (NESO) -- an apex body of the region’s student unions -- failed to evoke much impact in the Bengali-dominated Barak Valley.Close In Maligaon area of the city, a government-run bus was pelted with stones and a scooter set on fire, news agency PTI reported. related news Imran Khan asks international community to press India to lift Kashmir restrictions Won't support Bill till we get clarity on Shiv Sena queries: Uddhav Thackeray BJP's Vijayvargiya slams Mamata Banerjee over her opposition to CAB, NRC Also … [Read more...] about Citizenship (Amendment) Bill protests: Bandh agitators clash with security forces in Assam, train services affected
YES BANK launches marketplace for startup developed solutions
YES BANK has recently launched ‘YES SCALE Marketplace’--an industry first online marketplace of innovative solutions, co-created with its APIs and startup partners across sectors.The platform eases the process for startups to jointly go-to-market with YES BANK, enabling them to explore ‘live’ use-cases, register their solution and further assist startups in completing their solutions with banking integrations (API Sandbox) to jointly go-to-market with the Bank to 20K+ corporate & MSME clients.While digital solutions for business needs are available across sectors, businesses especially in the MSME segment find it tedious to discover solutions, understand fitment and compare various options. This platform creates a ‘one-stop-shop’ experience enabling businesses to not only view and discover multiple solutions but also explore them in detail through demos and integrate banking seamlessly on their platform. Designed to mimic an online marketplace, … [Read more...] about YES BANK launches marketplace for startup developed solutions
Editor’s Take | M&As of 2019: The stats so far
There were some major mergers and acquisitions (M&As) in India in 2019. Big-ticket deals grabbed headlines throughout the year, which were primarily surrounding stressed assets at companies. Private equity funds turned strategic acquirers, while numerous conglomerates that had pledged shares to lenders to focus on non-core assets had to dilute stake mostly as they were unable to repay debt.In this episode of Editor’s Take, Moneycontrol’s Shraddha Sharma gets in conversation with Deputy Editor (Deals) Ashwin Mohan to find all about big-ticket M&As in the country.Watch the video for more.Are you happy with your current monthly income? Do you know you can double it without working extra hours or asking for a raise? Rahul Shah, one of the India's leading expert on wealth building, has created a strategy which makes it possible... in just a short few years. You can know his secrets in his FREE video series airing between 12th to 17th December. You can reserve your free … [Read more...] about Editor’s Take | M&As of 2019: The stats so far