WHY WE CARE: It is possible, likely even, that in 2017 there will be a strong appetite for storytelling that depicts the little guy taking on an authoritarian regime and winning. Let this touching student-made ad blaze the trail. The spot made at a noted German film school and directed by its commercials director Eugen Merher, is set in a rather unlovely care home for the elderly. One of the residents is a former marathon runner who seems broken by the daily grind of his monotonous existence. … [Read more...] about UPDATED: We Don’t Know If This Is A Real Adidas Ad Or Not, But It’s Pretty Awesome
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While corporates form a majority of their customer base, besides participants of big conferences and events, Ahluwalia says often individuals rent out cars to ferry their relatives visiting from abroad, or people they are doing business with. “We get about five to seven individual requests a day. Sometimes, a family may want to travel on a mini-vacation and book our cars for the vacation. Back in the 70s and 80s, stars like Sunil Dutt and Amitabh Bachchan rented Mercedes. Now, we get requests for a Rolls Royce. We ensure that they hire the car and the driver since the self-driving infrastructure is not great in India and our drivers are well trained,” he adds. … [Read more...] about Don’t have enough dosh to spend on a Prada gown, Gucci bag or a Rolls Royce? Just rent it!
Measuring employee well-being in addition to shareholder returns should be a minimum first step for any new definition of success. Too few people have meaningful work or true well-being at work. McKinsey estimates that COVID-19’s impact on well-being is 3.5 times greater than the economic impact. Through this crisis, many leaders have used the talking point “our people are our priority,” as if to highlight that before the crisis, they were not. A step in this direction: An initiative my company, Enso, worked on added a “Work Happiness Score” to company profiles on Indeed, derived from people reporting how they feel on key dimensions of human well-being at work. This is the kind of data that companies should be managing (and reporting) more frequently. … [Read more...] about Our definition of ‘success’ is holding business back—it’s time for a new one
Wyman’s work for the government in the ’70s included wayfinding systems for the National Zoo and the National Mall. However, he had his work cut out for him when it came to disproving a stereotype that icon-based wayfinding was “a system that was for illiterates,” he says. While the National Zoo embraced this system of pictorial maps, the National Mall’s new wayfinding was more complicated since it involved many more stakeholders, some of whom were skeptical. Icons are the lingua franca of design today, but in the ’70s, they were still an emerging device. “People didn’t take it so naturally back then, and you had to break your neck a little and you had to go around things like the ‘illiterates’ stereotype,” he says. … [Read more...] about Nixon, NASA, And How The Federal Government Got Design
For the billionaire who already has everything else, it’s a rare opportunity to buy respectability—and, potentially, influence. Will Bezos owning the Washington Post insulate Amazon from the Federal Trade Commission? Probably not. But as the Biden administration (assuming Biden wins) weighs which tech giants to target, it’s hard to imagine nobody takes the link between Amazon and the Post into account. That’s why, if Mark Zuckerberg were truly ruthless (and by all accounts, he is), he would buy every mainstream media outlet he can get his hands on. Any acquisition would be seen for what it is, a naked political play for protection, but it could still hold real value, so long as he treated his new toys with respect. (A cautionary tale here is Sheldon Adelson, who sought to fully weaponize the Las Vegas Review-Journal and ruined its reputation in the process.) … [Read more...] about Bezos, antitrust, and the power of media patronage