To understand the potential of remote work, look no further than GitLab, the open-source software developer that has operated on a fully remote basis for years, and currently employs more than 1,200 people in 65 countries. Years ago, GitLab’s model was an outlier, requiring the company to develop new tools and protocols to allow employees to communicate and collaborate effectively across time zones. New hires receive a sprawling employee handbook that details best practices for everything from Slack bots and watercooler chats to guidelines for throwing a virtual pizza party. … [Read more...] about The office as we know it is over—and that’s a good thing
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How Trump gave rise to the aesthetics of hate
To make his splash as a presidential candidate in 2015, Trump didn’t introduce a bold and poised new political brand, as did U.S. Representative Alexandria Ocasio-Cortez. He co-opted the brands of others, points out Forest Young, chief creative officer at brand consultancy Wolff Olins. That includes the sloppily made MAGA hat with a slogan from the Reagan administration, and the Space Force logo that was clearly built upon Star Trek. His fans have doubled down on sloppy design with homegrown memes ranging from Pepe the Frog to Trump as a greased-up, gun-toting Rambo. … [Read more...] about How Trump gave rise to the aesthetics of hate
Tech’s attempts to diversify are failing. Here’s what to do instead
3. Build DEI strategies that transcend all levels and roles We all have seen top-down DEI initiatives regularly fail; often because individual employees don’t understand how to incorporate big diversity goals into their day-to-day decision-making, or don’t see a clear connection between their organization’s DEI goals and their own role. Decades worth of data suggests that companies must engage decision-makers at all levels in solving the problem, ensuring that diverse talent is not siloed within an organization, but built into the fabric of a team at all levels. That’s key to broadening everyone’s view of what an engineer or technologist “looks like.” … [Read more...] about Tech’s attempts to diversify are failing. Here’s what to do instead
It’s time to start treating Trump like a fringe cult leader
Trump almost certainly wouldn’t have had the chance to dominate had Zucker and many other money-minded media figures not given him zillions in free advertising from the start of his 2016 campaign. Even as Trump sowed more and more distrust into the “fake news” fourth estate—“I do it to discredit you all . . . so that when you write negative stories about me no one will believe you”—he was able to get his many lies all the attention and headlines he craved for the length of an entire single term. … [Read more...] about It’s time to start treating Trump like a fringe cult leader
Scott Galloway: Why 2021 will be a year of reckoning for Big Tech
The point is not that we should adopt an anti-Big Tech posture. These companies are built on a legacy of innovation and products that would have seemed like magic a generation ago. But we are the victims of their success, because the rational decision for a company with the market power of a Big Tech company in 2021 is to secure and leverage that dominance, not to risk further innovation. When that happens, the role of government is to act as a countervailing force to private capital. Like forest fires clearing out the underbrush, antitrust action oxygenates the economy by creating new competitors and opening up space for new entrants. … [Read more...] about Scott Galloway: Why 2021 will be a year of reckoning for Big Tech