Last December, Louis C.K. shook up the comedy industry by eschewing the traditional network deal for a new business model in which he grossed a reported $1 million by streaming his self-produced stand-up comedy special, Louis C.K. – Live at the Beacon Theater, on his website for $5. advertisement advertisement Buoyed by his success, other comics are following suit: last month, NBC’s Parks and Recreation star Aziz Ansari, made his special, Dangerously Delicious, available for download. And on April 11, New York comic and actor Jim Gaffigan will do the same for one-hour comedy special, Jim Gaffigan: Mr. Universe, he taped at the Warner Theatre in Washington, D.C. in February. The setup is the same. Like C.K., Gaffigan will charge $5 for a DRM-free download through his website, and donate a portion to charity. In Gaffigan’s case, a dollar from each download will go to the Bob Woodruff Foundation, which provides resources and support to injured service members, … [Read more...] about Can The Louis C.K. Distribution Strategy Work For The Everyman Comic?
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Panun Kashmir, an organisation representing Kashmiri Pandit community, on Sunday cautioned the Centre about a sustained campaign within and outside the country to scuttle its initiatives and policy on Jammu and Kashmir.It claimed that Pakistan, separatist establishment and a subversive group in India and abroad have started investing heavily to demonize, defame and debunk the measures like abrogation of special status under Article 370 to Jammu and Kashmir and its bifurcation into two Union Territories."A sustained campaign is going on within and outside the country to project that Prime Minister Narendra Modi is working like a Hitler to foil the historic decisions taken by his government in Jammu and Kashmir," Chairman of Panun Kashmir Ajay Chrungoo told reporters here.Close He said the cabal which had been earlier harnessed to promote (former Pakistan president Pervez) Musharaf's formula has now been activated to foil Modi's Jammu and Kashmir policy. related news Rail … [Read more...] about Pak, separatists working to foil Centre’s historic decisions on J&K: Panun Kashmir
Just as the subprime mortgage crisis was turning into the Great Recession, I was asked to remake the iconic This Old House, the original home improvement brand, which included television shows, websites, a magazine, and other businesses. By the time I got the keys, This Old House had been around long enough to be satirized on SNL and in the New Yorker and have its various hosts appear on Saturday morning cartoons and Sesame Street. It was the impetus for HGTV—and in reruns even made up much of that network’s early programming. advertisement advertisement It wasn’t an easy task, given the economic situation, and the fact that the brand was no longer new or novel. In fact, the audience was drifting away. But I had a hunch that the brand was focusing on the wrong thing, that it had lost its purpose. You see, at this point its contractor hosts were perfectionists. Really annoying perfectionists. They never made a mistake. They were Martha Stewart in work boots. … [Read more...] about Everyone’s obsessed with brand purpose. Too bad no one understands it
“Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” -David M. Ogilvy advertisement advertisement You have devised a brilliant strategic idea. You’ve asked the right questions, diagnosed the critical issues, conceived a set of unorthodox solutions to address the key issues, narrowed down your ideas into an actionable set of priorities, and now you feel confident in your idea. Everything is in line and ready to go, but many great ideas fail despite the above efforts because the person who presents them cannot sell them effectively into their organization, investors, employees, etc. You must now think strategically about how you will communicate so that your idea builds support. Here is where the “S” in my IDEAS framework comes into play: you must be able to tell a memorable story. The Influence “GAME” Influence is fundamental to your ability to lead and impact your organization. … [Read more...] about Storytelling and Influence: Learn How to Get What You Want
Q: Dear Dan: The Snuggie is everywhere. WTF?– Shruggie advertisement advertisement Dear Shruggie, if you think you’re bewildered about the Snuggie, consider the Chinese people who make a living producing them. (“I make blanket-ponchos for Americans who are too lazy to put on a sweater.”) By the way, did you see the new Snuggie designs unveiled at Fashion Week? Zebra, leopard, tie-dye, camouflage, etc. (“I make blanket-ponchos for Americans who want to look like a zebra.”) There’s even a Snuggie Pub Crawl, which seems like the best idea of the bunch. Here’s a theory you didn’t ask for: Infomercials are great at presenting unexpected solutions to unarticulated needs. You’ve probably had a Snuggiesque experience–lying on the couch and reading a book on a cold day, and you wrap a blanket around you, but it gets frustrating because you can’t hold the book AND keep your shoulders bundled up at the same time. … [Read more...] about The Snuggie Is Everywhere. WTF?