Why marketing strategy is important

Share to Twitter Share to Linkedin Topline Sanofi and GlaxoSmithKline are hoping to launch their latest Covid vaccine later this year after trials found it to be particularly effective against the omicron variant, promising news for the pharmaceutical giants as they push to make up lost ground and capture part of the maturing coronavirus vaccine market. Key Facts The bivalent vaccine—a type of shot with two targets, in this case the original coronavirus strain and the beta variant—was safe, well tolerated and demonstrated 65% efficacy against symptomatic infections in adults when used as a first and second shot, Sanofi said. Among adults who had already been infected with Covid, the shot was 75% effective against symptomatic infection, Sanofi said, citing its trial of more than 13,000 people. The vaccine was particularly effective at protecting against omicron infections, Sanofi said, 72% when used as a primary vaccine and 93% when used in … [Read more...] about A New Covid Vaccine That’s Effective Against Omicron Could Hit The Market This Year

Conny Braams from Unilever; Dara Treseder from Peloton; Forbes CMO Hall of Famer Antonio Lucio; and Frank Cooper III from Visa. Illustration by Alexander Wells for Forbes. Recognizing the 50 Most Influential CMOs in the World By Seth Matlins , Managing Director, Forbes CMO Network Additional reporting by Diane Brady , Emmy Lucas , Olivia Peluso , Lauren Debter , Isabel Lord , Katherine Dunn T wo hundred years before it was first used as a verb, “influence” was a noun denoting the stars’ ability to affect human lives and destinies. Today, we consider “influence” less astrologically and more practically, focusing on the chief marketers who wield it to shape the character and destinies of the brands and businesses they help steward. The link between marketing and influence has always been inextricable. After all, a chief marketer’s job is about nothing more than it is the influencing of attitudes and behaviors in … [Read more...] about The Forbes World’s Most Influential CMOs List: 2022

Yatish Rajawat – What was your objective in writing the book and what do you think is its impact? Harish Mehta - I’ll go back to say, 3 years, when I was reading books of RBI governors, IAS officers, politicians, etc. I have been involved with NASSCOM from the beginning and have seen how NASSCOM and the IT industry have evolved and how India has changed, I’m very proud of what everyone has done in this process. However, I didn’t see any of those books giving any credit to our industry - NASSCOM is not even listed anywhere, leave alone its contribution. There is an African proverb you may remember or know, “If lions had historians the tales of hunting would be different.” So that drove me to write the book about the story of how the IT industry changed. Like Dr. Sumant Rao Bhosre used to say, 1000 years of the downward spiral of India was arrested by the IT industry of India. NASSCOM was the sutradhar driving it. So that is what I used as a theme in my book. We have put our … [Read more...] about Policy Talk | Startups need to define their vision as an industry

Job seeking is a grueling process, but it is also an opportunity to put your best foot forward in order to find a company that is the best fit for you. advertisement advertisement Although it can be nerve wracking to sit through one interview after another, candidates should remind themselves that these interactions are a two-way street, and they have every right to ask challenging questions to make a decision, should the offer come. Here are the critical questions you as a candidate must ask during a job interview—because remember, you’re interviewing the employer, too. Questions to ask yourself before applying for the job Before setting off on your job search, make a list of the types of companies you’re interested in. advertisement Is this a place you see yourself thriving in? Do you believe in the mission? Why do you want to work at this place? What attracts you about the organization? Oftentimes, our … [Read more...] about These are the questions candidates must ask during a job interview

Bhawna Sangwan, Chief Legal and Strategy Officer, Slice Card-led lending platform Slice has appointed former Amazon Pay Director and Associate General Counsel Bhawna Sangwan as its Chief Legal and Strategy Officer amidst increasing challenges to its business model after the Reserve Bank of India (RBI) asked fintechs to stop lending through prepaid cards and wallets. Sangwan has over 17 years of experience in corporate law and started her career at GE where she was instrumental in leading the compliance programme. Prior to joining Amazon Pay, she was part of Bharti Airtel's legal and compliance team. "At Airtel, she played a significant role in acquiring a payments license in 2009, took part in multiple M&A  deals, and was also one of the founding members of Airtel Money in 2008," a statement by Slice said. At Amazon Pay, Sangwan played a key role in building the fintech arm of Amazon in India - including bill payments, UPI, launched a variety of products ranging … [Read more...] about Slice appoints former Amazon Pay Director as legal chief amid new regulatory challenges

Hemant Kumar Bhadoriya (name changed) was travelling in a chauffeur-driven sports utility vehicle on a Saturday afternoon in Kota, seemingly headed to Jaipur, where people typically go on weekend getaways. Unlike the others, though, Bhadoriya was not out on a leisure drive. Neither was he actually going to Jaipur. He was, in fact, just sitting in the car and talking about money. Crores of rupees. Bhadoriya is not a lawyer or an investment banker. Neither does he deal in illegal activities. He is a maths teacher at Kota’s top coaching centre and was negotiating with a potential employer, one of the country’s biggest edtech companies. The edtech startup had offered him a 40 percent hike on his existing salary of Rs 1.65 crore. “At first, I was shocked and a bit sceptical when I heard about the offer as every day we have been reading about how hundreds of employees were getting laid off by startups,” said Bhadoriya, 46. “But then it was for their offline classes and I have been … [Read more...] about Poaching and coaching in Kota: Race for $500 million education hub heats up

Representative Image Dollar-rupee onshore forward premiums have seen a steady fall of late and the market has seen heightened volatility. The one-year onshore forward premium narrowed to 220 paise on June 22, its lowest level since December 2011. Currently, the one-year premium is at 244 paise compared to 356 paise at the start of this year. In the last two weeks, this has dropped by as much as 60 paise. Assessing the impact of falling forward premiums on the outlook for the rupee is important, especially against the backdrop of persistent foreign outflows, a widening trade deficit and soaring price pressures. The rupee closed at a record low of 78.3862 on June 22 and is down over 5 percent against the dollar so far this year. Also read: RBI present in forex market, will not allow jerky moves in rupee, says Deputy Governor Patra First, what are forward points? Close The forward point is the interest rate differential between two countries. These … [Read more...] about Explained | Why are dollar-rupee onshore forward premiums falling? Five key questions answered

Share to Twitter Share to Linkedin Looking at the Disability Economy in its current incarnation, we can see it as a natural extension of the social and political advocacy movements for Disability Civil Rights that were critical in pushing for greater inclusion and active participation. Yet, it is important to understand that the Disability Economy both in the abstract and practical forms is fluid, and we must be able to ascertain not only what this means, but how to think about envisioning a future reality where disability is central to improving the human experience. Presently, as we further examine this new economic reality, we are finding key themes that are making their way to the forefront of the conversation. Ideas from accessibility, diversity, and inclusion to ESG investing are the basis for the present thinking of how business is redefining a new paradigm of disability. The maxim “Nothing About Us Without Us” is evolving into something beyond its … [Read more...] about Mindset Matters: Transforming The Philosophy Of The Disability Economy For Present And Future (Part IV)

Share to Twitter Share to Linkedin Salvatore Ferragamo has opened a 2600 square foot concept store on Greene Street in the heart of New York’s bustling Soho. The modular hub taps into the experiential, hyper physical retail championed by Balenciaga, Jacquemus et al with an immersive state-of-the-art shopping experience. A mirrored installation houses a participatory NFT project. Ferragamo’s partnership with digital artist Shxpir is allowing 256 customers to co-create their own user generated NFT content against a selection of Shxpir designed backdrops. The resulting artwork captured on a high-spec black magic camera can be minted free of charge as an NFT. Staff will be available to guide novices through the process of setting up an Ethereum wallet and downloading their NFT once it has been minted. Such in-store customer orientation strategy — also adopted by Philipp Plein and Printemps — is a smart move and paves the way for future Web 3.0 … [Read more...] about Ferragamo’s New Experiential Retail Playbook Draws On User Generated NFTs And 3D Hologram Tech

In a devastating blow, the U.S. Supreme Court has overturned Roe v. Wade, stripping Americans of their constitutional right to seek an abortion and effectively banning the procedure in 26 states. The economic impacts of this decision will no doubt be astounding. advertisement advertisement For many people, particularly workers in low-wage jobs and people of color, access to safe and reliable reproductive healthcare can mean the difference between economic insecurity and economic advancement . Women who don’t have access to abortion care are three times more likely to leave the workforce and nearly four times more likely to have a household income below the federal poverty line. Furthermore, Black and Latinx people will be disproportionately impacted by Roe being overturned, further compounding economic inequities. In states like Louisiana, Mississippi, and Texas, which already limit abortion access, the majority of those receiving abortions … [Read more...] about Companies now need to take action to protect employee abortion rights. Here’s how