Earlier this summer, I published a piece here at Fast Company about how, as organizations more fundamentally grapple with how to tackle social media, companies will have to create fundamental new structure and strategy rather than rely on the “one-off” fashion with which they addressed their digital communication presence in the past. At the time, I made the comment that “the need for an integrated response to digital communication may provide the ‘Trojan horse’ for a more fundamental rewiring of the communication of corporations.” This is an issue that I’ve found weighing even more heavily on my mind of late. advertisement advertisement So, I want to return to my earlier statement and revise it: internal communication disconnects are the most substantial roadblock on the path to making brands more dynamic, more responsive, and more open in their communication. And I think the conversations we have about who “owns” digital … [Read more...] about Does Social Media Give Us the “Trojan Horse” to Fix Corporate Communication?
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The Shiv Sena, which is holding talks with the Congress and NCP for government formation in Maharashtra, said on November 16 that it would not attend a meeting of NDA constituents on the eve of the winter session of Parliament.Sena leader Sanjay Raut also said that formal severance of ties with the BJP-led National Democratic Alliance was now only a formality, and he had "learnt" that Sena MPs would now be sitting on opposition benches.The Sena also accused the BJP of having intentions to indulge in "horse-trading" in the state, which is under President's rule since November 12.Close The Uddhav Thackeray-led party fell out with the BJP over sharing of chief minister's post after the two allies won a comfortable majority in the last month's assembly polls. The Sena's lone minister in the Narendra Modi government, Arvind Sawant, resigned on November 11. related news Signature Global to invest Rs 400 cr in 2 affordable housing projects in Gurugram Shiv Sena MPs being … [Read more...] about Shiv Sena not to attend NDA meeting, Sanjay Raut says exit now formality
In an age of instant publication via blogs and tweets, where advertisement advertisement Recently, I interviewed several marketing consultants for a I started with a background of the project, what we were Me: “So, I had a look at your blog and some of your Consultant: “Great question! Well, once we start blocking and tackling, we Me: “Cooking? How does that work?” Consultant: “Great question. It’s easy. First we go advertisement Me: “I still don’t understand how this works, can you Consultant (getting a bit frustrated at mycontent becomes the springboard of the program … ..” Me: “And?” Consultant: ”it becomes the control lubricant for Me: “Control lubricant?” Consultant (getting really excited now):“Yes! advertisement Me: “Home run? What do you consider a home run? I Consultant: “Great question. Once the buzz kicks in, Me (incredulous):”And you can … [Read more...] about Rock and Roll? What Did You Say?
Union Home Minister Amit Shah on Thursday termed the Supreme Court verdict on Rafale deal a befitting reply to the leaders and parties who rely on "malicious and baseless" campaign, and sought apology from them.In a series of tweets, Shah said the judgement of the apex court has proved that the disruption of Parliament over the Rafale fighter aircraft deal was a "sham"."Supreme Court's decision to dismiss the review petition on #Rafale is a befitting reply to those leaders and parties who rely on malicious and baseless campaigns," he said.Close The home minister said Thursday's order of the Supreme Court has yet again reaffirmed the Narendra Modi government's credentials as a government which is transparent and corruption free. related news Amit Shah launches special winter-grade diesel for Ladakh Shiv Sena MPs being allotted seats on opposition side in LS, RS: Pralhad Joshi Anti-pollution drive: Industries, farmers fined over Rs 2 lakh in UP "Now, it has been proved that … [Read more...] about Amit Shah says SC verdict on Rafale befitting reply to malicious campaign, seeks Congress apology
In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann. That story goes live later this week, but until then, I wanted to offer a teaser, in the form of an infographic about Pinterest, created by Fast Company‘s staff and designed by our own Ted Keller. In this profusion of figures, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act. It’s not a stretch to say that soon, at least on retail sites, a Pinterest button might become as ubiquitous as a Facebook Like. Check out the infographic below, or tour the major findings in the slide show above. Click to enlarge. Due to a fact-checking error, this article previously included Dribbble in the chart of companies inspired by … [Read more...] about Infographic: The Astounding Power Of Pinterest