Share to Twitter Share to Linkedin Ronjini Joshua is the Founder and CEO of The Silver Telegram , Writer and Host of The PR Playbook Podcast and The Green Room Podcast. Most of us don’t remember when we became a part of the metaverse; some of us still don’t know we are in it. But the metaverse isn’t something we do; it’s the reality of the world we live in today. The real challenge is in understanding and embracing the ways we need to adapt to this new digital age in regard to how we communicate and do business. That’s where public relations comes in. The growth of social media has made us increasingly aware of buzz terms like engagement, experience marketing and authenticity. And unless you were deeply into video games in the late ’90s and early 2000s, social media was the first steppingstone into the new digital age of the metaverse. To upgrade your organization’s communication program, it’s time to take the buzz terms that social media has made … [Read more...] about Is Your PR And Marketing Ready For The Metaverse?
Why building relationships is important
Share to Twitter Share to Linkedin “We try to do everything we can in every aspect of the supply chain, but we understand we're not perfect. While we’re making clothing and trying to better the world, it’s about progress, not perfection.” Eric Fleet and his wife, Leigh, founded the mission-driven company, Threads 4 Thought , together in college. They may have been ahead of their time by launching the same year as another mission-driven brand, Toms, in 2006. Eric told me during our interview that sustainability was a foundation of the brand since its inception, but it was their line of graphic tees with positive social messages that put them on the map. “Suddenly, Don Cheadle was wearing one of our spray painted graphic t-shirts of Africa on an hour-long interview during the filming of Inside the Actors Studio. It was purely organic and while sustainability may have played a role, it was clearly because of the messaging.” In a way, by … [Read more...] about Progress Over Perfection – An Interview With Threads 4 Thought Founder, Eric Fleet
Share to Twitter Share to Linkedin Founder of Tines , the platform that allows anyone to automate repetitive security workflows without writing a single line of code. Do you have a strategy that can guide the future of your security team? A strategy is not just having a plan for achieving your goals. It also details how you can gain a competitive edge in your market, make your team run more efficiently and be more impactful with your efforts. In my 15 years of overseeing security teams at eBay, PayPal and DocuSign, I valued the importance of creating a clear security strategy. Otherwise, we wouldn’t have had alignment on our priorities or a roadmap for the future. Considering the current trends in security and what I’ve learned from the SecOps teams we work with at Tines, here are five strategies security teams should consider implementing today to help navigate along the road to success tomorrow. 1. Reconsider the role of the SOC. It’s … [Read more...] about Security Leaders: Have You Adopted These 5 Strategies To Evolve Your Team?
Share to Twitter Share to Linkedin Brands do increasingly understand the meaning and value of customer experience (CX) when it comes to building meaningful and lasting connections. In fact, according to research by Metrigy , CX is the number one priority for companies increasing their technology spend during 2023, with 65 percent of companies planning to do so – by an average of 24 percent. Just about any customer-facing technology can come under the label of “CX”, and making improvements is about streamlining tools, interfaces and platforms and reducing friction around giving customers what they want. In 2023, this will continue to include tools like websites, social media and chatbots but will increasingly take in emerging channels such as metaverse and augmented reality (AR). There’s good reason that brands and businesses rank CX so highly in their priorities for the next year. PWC found that 73 percent of consumers rank CX as an important factor … [Read more...] about The Top 4 Customer Experience Trends In 2023