Why attract new customers

Share to Twitter Share to Linkedin James Itkoff is the Director of Growth at Bad Birdie who leads all e-commerce acquisition efforts within the high-growth brand. Being a first mover sounds great, and in many respects, it is. You get to change the future of an industry, unlock something disruptive and potentially find a cash cow within a new or crowded industry. But on the other hand, being a first mover is a pressure cooker for founders and executives. The big guys are watching you, and the small brands want to be you. Every move is on grand display, so how can brands such as Bad Birdie continue to grow? They need to keep moving. The challenge here is that moving is much easier said than done. Is it possible to strike lightning in a bottle twice? Perhaps. But more realistically, for many brands, this movement is less of a discovery and more of an evolution. Small incremental tactical changes that lead to progress within a greater strategic goal … [Read more...] about The Fiduciary Duty Of A First Mover: Keep Moving

Share to Twitter Share to Linkedin CMO, Digital Commerce at Ascential , working closely with global brands and their customers to create their perfect digital partnerships. Brick-and-mortar stores used to be key for the retail industry. Storefronts with carefully displayed products would entice customers to come in and shop. But today, a large percentage of commerce happens through the digital space. These sales are expected to grow by 8.9% globally this year. Retailers reluctant to embrace this digital movement are missing out on potential sales. Digital transformation is essential for retailers to fully take advantage of shifting consumer behaviors. By developing a strong digital strategy that embraces content creation and is fluid enough to change with consumer preferences, retailers can reach new customers and stay competitive in the new commerce landscape. Future-Proofing Your Business Doing business in the digital landscape allows … [Read more...] about Digital Transformation Can’t Wait

Share to Twitter Share to Linkedin Since the COVID-19 pandemic severely impacted all the players in the cultural world, it has never been more important for museums to know their “customers” and build their loyalty. It’s no longer enough for museums to serve as monuments of conservation, curation, and stewardship of art collections—they now have to re-examine their mission considering new possibilities and figuring out how digital connections can further their mission. In addition, to remain sustainable into the future, museums must be freshly relevant and engaging to every new generation. Tremendous opportunities are, therefore, to be seized. One thing still holds true, however. The value of museums will always center on direct experience. Being up close and personal with artifacts you can look at and, in some cases, touch is a distinctly different and more powerful experience than viewing content online. In a recent report by The Art Newspaper , while … [Read more...] about Re-Examining The Role Of Museums In The Digital Age: MIM Director Weighs In

ROUND AND ROUND The Michelin-starred restaurant Costes moves into the famous Budapest Eye ferris wheel amid the continuing threat of the coronavirus pandemic. —REUTERS BUDAPEST—Hit by a plunge in turnover after foreign tourists vanished, Michelin-starred Hungarian restaurant Costes has staged a skyline dining event on the Budapest Eye ferris wheel to generate sales in a coronavirus-proof environment. Costes owner Karoly Gerendai said turnover at one of his reopened restaurants was down to about a tenth of prelockdown levels, forcing him to look for new ways to do business. “Now that there are not many people either on the wheel or in the restaurant because there are no tourists, the opportunity arose that we could do this,” he said of the event at the landmark attraction in central Budapest. “It is now especially important for people to be able to be separate from other guests to be safe, and the ferris wheel is ideal with its separate cabins.” As of Sunday, Hungary had … [Read more...] about Hungarian restaurant serves on ferris wheel