Conny Braams from Unilever; Dara Treseder from Peloton; Forbes CMO Hall of Famer Antonio Lucio; and Frank Cooper III from Visa. Illustration by Alexander Wells for Forbes. Recognizing the 50 Most Influential CMOs in the World By Seth Matlins , Managing Director, Forbes CMO Network Additional reporting by Diane Brady , Emmy Lucas , Olivia Peluso , Lauren Debter , Isabel Lord , Katherine Dunn T wo hundred years before it was first used as a verb, “influence” was a noun denoting the stars’ ability to affect human lives and destinies. Today, we consider “influence” less astrologically and more practically, focusing on the chief marketers who wield it to shape the character and destinies of the brands and businesses they help steward. The link between marketing and influence has always been inextricable. After all, a chief marketer’s job is about nothing more than it is the influencing of attitudes and behaviors in … [Read more...] about The Forbes World’s Most Influential CMOs List: 2022
Wholesale marketing strategies
Tube Investments soars as Motilal Oswal Financial slaps ‘buy’ tag on company after starting coverage
Trade Watchlist Portfolio Message Set Alert live bse live nse live Volume Todays L/H More × Shares of Tube Investment rose sharply on June 24 after Motilal Oswal Financial Services initiated coverage on the stock with a ‘buy’ rating and set a price target of Rs 1,900, implying an upside of 25 percent over the next 12 months. “Tube Investments offers diversified revenue streams, with strong growth in the core business, ramp-up in CG Power and optionality of new businesses incubated under TI-2 strategy,” the brokerage said in a note on June 24. It believes that the new strategy of the company could be a trigger for rerating in the future as the company looks to reinvest its cash flows to seed new platforms for long term growth and acquire stressed assets. At the same time, the company’s existing business in engineering, metal formed products, cycles and others will continue to be … [Read more...] about Tube Investments soars as Motilal Oswal Financial slaps ‘buy’ tag on company after starting coverage
ING shuts down PH retail operations
ING Bank will quit its four-year-old retail banking operations before the end of this year while it bolsters its wholesale banking business and expands its global shared services operations, The Netherlands-based firm said on Friday. Intended as the first step and foundation for a broader plan for retail banking in Asia, ING said its retail business in the Philippines had showed good progress, commercial momentum and growth potential. But the bank said that “the uncertain global macro situation in the last few years led to ING deciding not to expand the activities to other countries, which meant that the retail operations in the Philippines had to be re-assessed for its scalability as a standalone business.” ING started in retail banking in the country in late 2018, but has been serving corporate and institutional clients in the Philippines since 1990. Today, ING Philippines has a workforce of about 120 employees in both wholesale and retail banking. No change The … [Read more...] about ING shuts down PH retail operations
Why A Strong Dollar And Retail Inventory Blunders Could Help Push Inflation Down By Next Year
Share to Twitter Share to Linkedin Topline Despite increased concerns over a looming recession, a growing number of experts believe that upcoming discounts and easing supply chain disruptions may help cool the rate of inflation more quickly than expected, potentially offering a much-needed respite to cash-strapped Americans and investors wary over the implications of rapidly tightening monetary policy. Key Facts Though spiking gas prices may push overall inflation higher this year, core inflation, which excludes volatile food and energy prices, has peaked “and will fall faster than markets and the Federal Reserve expect,” economists at Pantheon Macro wrote in a Wednesday note. With a stronger dollar starting to make imports cheaper and rising inventories starting to quell supply shortages, the economists project inflation, which unexpectedly hit a 41-year high of 8.6% in May, will fall to 4.9% by the beginning of next year as core inflation … [Read more...] about Why A Strong Dollar And Retail Inventory Blunders Could Help Push Inflation Down By Next Year
Living On Bitcoin For A Week: Bitcoiners Are The New Vegans
Share to Twitter Share to Linkedin Day 4. Bitcoin's value hit its low point on Friday On Friday, I skip breakfast again; it’s an unavoidable part of the Bitcoin diet as there are no places that serve food before 10 a.m. accepting my currency. I lose my appetite anyway when I check the value of Bitcoin; it has plummeted to $90 over night. It has been on a steady decline since I started my Bitcoin challenge. Is it me? My editor suggests the value is falling because I’m showing “ what a drag ” it is to use it. But I think it's due instead to a huge Bitcoin lawsuit that became public Thursday night. The virtual money has sparked a $75 million (real world currency) complaint; Seattle start-up Coinlab is suing Mt. Gox, saying the Japanese Bitcoin exchange has failed to follow through on the partnership they inked, refusing to let Coinlab take over management of Mt. Gox’s American and Canadian accounts as it allegedly agreed to do. Wrote Adrian … [Read more...] about Living On Bitcoin For A Week: Bitcoiners Are The New Vegans
How Ben Chestnut Made Mailchimp Into a $600 Million Juggernaut
"Finance," sighed Mailchimp co-founder and CEO Ben Chestnut Friday at the Inc. Founders House in Austin. "I used to call it 'doing Quickbooks.' Now it's finance ." Chestnut was, in his inimitable way, reflecting on the long, improbable journey that has made his email marketing business what it is today: a company started more or less by accident that notched $600 million in revenue last year, has hundreds of employees and millions of customers, and adds something like 14,000 new customers each day. (It was named Inc.'s Company of the Year in 2017.) It was not always this way. In the early days, he recalled, he'd eagerly relate company news to his wife when she got off her shift as a nurse: "I'd say, 'We got two new customers today! Two!'" While onstage at the Founders House--the inaugural event of the Founders Project , an initiative pairing prominent mentors with early-stage entrepreneurs--Chestnut said the word "customers" a lot. He clearly believes in … [Read more...] about How Ben Chestnut Made Mailchimp Into a $600 Million Juggernaut
Bloomingdale’s Stands Strong As The Retail World Evolves
Share to Twitter Share to Linkedin Way back in the last century, a time many consider to be ‘the good old days’, most leading brands sold their fine merchandise predominantly through wholesale. That gave them a wide distribution and usually national representation. Fast forward to the 21 st century – ecom has taken off and then the pandemic hit – a real one-two punch to the retail industry. We now see brands selling direct-to-consumers and directly to major accounts like chain stores in a big way. It has become a new world. Many smaller retailers have gone out of business and big store chains have loved the opportunity to buy directly from the brands. New relationships, even friendships, have now emerged between these players. As a result, merchandising strategies for long-standing retailers have had to change. Products are often displayed prominently to attract attention and motivate brand-driven purchases. Particularly in fragrances and cosmetics, … [Read more...] about Bloomingdale’s Stands Strong As The Retail World Evolves
Astrid & Miyu, Beloved London-Based Jewelry Brand, Opens First US Store In New York City
Share to Twitter Share to Linkedin Astrid & Miyu , a London-based digital direct-to-consumer jewelry brand, is opening its first US store today. The mint green frontage and tastefully decorated interior are situated in New York City's cozy Nolita neighborhood, tucked amongst famed digital brands like Lunya, ba&sh, and Sézane. The brand has grown extensively since its inception in 2012 and has become known for its stacking, styling, and piercing services. "In 2019, we launched three pop-ups in the Nolita area of NYC in which we had our online and Instagram fans lining up to experience the brand first-hand. Last year, during the fourth quarter, our online sales in the US grew organically by 60%, so we decided to put our efforts this year into launching a 360 experience for our US consumers," shared Astrid & Miyu's founder and CEO, Connie Nam. According to a 2021 report by McKinsey, the consulting firm expects global fine-jewelry sales to … [Read more...] about Astrid & Miyu, Beloved London-Based Jewelry Brand, Opens First US Store In New York City
Debunking 6 Inflation Myths
Share to Twitter Share to Linkedin If you’ve pumped gas, bought groceries, traveled or dined out in recent months, you don’t need me to tell you that inflation is having a significant impact on your purchasing power. While many of today’s workers have never seen inflation this high during their lifetimes, most people in or nearing retirement age remember it well. In fact, I was just beginning my career as a wealth advisor the last time we experienced rates this high. Yet, the current rate of 8.3% pales in comparison to the rates we saw in the late 1970s and early 1980s. By 1980, inflation had topped 14%, and unemployment was over 7.5%, based on historical data from the Federal Reserve (Fed). While most economists do not expect broad inflation measures to reach double-digits, the current environment has been challenging for many individuals and families trying to find creative ways to make their budgets stretch further. Because the forces behind inflation are … [Read more...] about Debunking 6 Inflation Myths
Juul E-Cigarette Ban Creates $1 Billion Opportunity For Vape Companies
Share to Twitter Share to Linkedin Tobacco companies are already dancing on the grave of the vaping giant, once popular with teens. T he Juul Era ended on Wednesday when the U.S. Food and Drug Administration banned the e-cigarette brand —once America’s favorite nicotine vape, with a 70% market share—from selling its products in America. Founded by entrepreneurs James Monsees and Adam Bowen , who met while studying at Stanford, Juul was blamed for igniting a rise in teen vaping through its youthful marketing campaigns and fruity flavors . (The company eventually pulled those flavors from the market.) Despite wide concerns about the underage use of vapes, the FDA decision hinged on another aspect of the product. The agency noted that Juul provided insufficient and “conflicting” data on potentially harmful chemicals that leak from its nicotine liquid pods. The vapes will be banned from distribution in the U.S. and pulled from shelves. Juul said … [Read more...] about Juul E-Cigarette Ban Creates $1 Billion Opportunity For Vape Companies