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Characterful, quirky, and meticulously crafted animation helped Aardman, the British company behind Wallace & Gromit, build an international fan base and Oscars success. The studio’s new feature, The Pirates! In an Adventure with Scientists! (it’ll be called Pirates! Band of Misfits, in the U.S.), stars the voices of Hugh Grant, Jeremy Piven, and Salma Hayek. The stop-motion film, which tells the story of a band of pirates who get into an adventure with Charles Darwin, is the company’s most elaborate and ambitious yet. As impressive as Aardman’s animations, though, has been its ability to grow without destroying what made it special in the first place–the feeling that its productions are a labor of love made by two men in a shed. … [Read more...] about How To Grow While Staying Insanely Creative, The Aardman Way

“I was a fan of the first game, which was based on a lot of these ideas,” says Rosellini, a former pitcher with the Arizona Diamondbacks, who went on to get a master’s in computational biology, law degree, MBA, and, soon, PhD in neuroscience. “It’s a thinking man’s shooter game in the sense that it responds to a player’s strategy in different ways. The second game [Deus Ex: Invisible War] was less popular, and I think one of reasons was it got lazy on the science side. When I volunteered to be a science consultant in 2008, I said, ‘Let’s imagine where today’s research can go in 20 years.’ I have a sense what’ll be out in the next 10 years, so the 10 after that wasn’t too difficult to extrapolate. A lot of that science is intertwined with the plot and explained within the game.” … [Read more...] about How Real Science Shaped Game “Deus Ex”‘s Tech Magic

“This season, I introduced Daryl’s poncho, which was inspired by practicality and evoked the Wild West,” says Womble. “I was taking a risk introducing so bold an item–the colors are stronger than what he usually wears and the ladies love his arms. It was a horse blanket that I cut and stitched with ugly overstitching. I wanted it to look like Daryl did it himself, to use to sleep and cover himself. I had to do it so it didn’t get in the way of the bow and arrow. Norman was very excited to get it. He calls it his ‘blankie.’ He always asks, ‘Can I wear my poncho in this scene?’ I’m like, ‘It’s not that cold, Norman.'” … [Read more...] about What To Wear To The Apocalypse: Walking Dead Costumer Eulyn Womble On Telling A Story With Wardrobe

“I’m very proud of myself that I did not write him off,” says Mazzara. “A lot of my experience on other shows has been that when somebody has a weakness, they’re no longer invested in, or get a reputation of not being able to handle something. It’s better to grow your employees, steer them into a place that they can learn and succeed, and want to work hard and be loyal, than to have a revolving door of employees. That’s demoralizing. When you have a problem, instead of shying away from it, invest the time, energy, and possibly money to make sure you’re exhausting all possibilities before you have to let an employee go.” And if communication has been open, and firing becomes necessary, it won’t come as a big surprise. … [Read more...] about The Walking Dead’s Glen Mazzara On Managing the Undead Way

Just five months after introducing Stories, Instagram began testing ads within the feature—which, since they commandeer the entire screen, offer marketers the sort of undivided user attention they crave. “We love how Instagram tells stories—it’s 100% picture and video based,” says Emma May, senior director of marketing for Turner Sports, which is experimenting with the format to promote its basketball broadcasts. “What we do from an NBA on TNT standpoint fits really well within that medium.” According to a chart from a September 2016 Advertiser Perceptions report buried on page 114 of Snap’s IPO filing, Snapchat rates first among digital ad platforms in satisfaction, but it trails Instagram and Facebook when marketers were asked whether they planned to increase their ad spend. … [Read more...] about How Instagram Changed—Before It Had To