You may not know the term “parallax scrolling,” but you’ve probably seen it in action. In the past couple years, parallax has become perhaps the most popular site design tool out there, embraced by commercial products and (largely thanks to “Snow Fall” from the New York Times) mainstream media alike. The effect occurs when various page elements move at different speeds, creating a sense of animation and a heightened interactive experience (examples below). It’s a step away from pragmatism and functionality toward novelty and visual appeal. advertisement advertisement Whether that step takes web design in the right or wrong direction has become a topic of considerable debate. The parallax style has excited web developers and inspired any number of hype lists. It’s also triggered a backlash among critics who feel its bells-and-whistles approach detracts from actual content. Pitchfork creative director Michael Renaud recently told the … [Read more...] about Snow Fail: Do Readers Really Prefer Parallax Web Design?
Which is really great
It’s hard to ignore the lure of on-demand food delivery startups like Sprig and SpoonRocket. Select your meal, press a button, and poof, a delivery person is waiting outside your door in minutes (at least during off-peak times). advertisement advertisement But buying meals from these services, and others in the so-called “shut-in economy” doesn’t exactly feel warm and fuzzy. Someone is making a lot of money on these startups, but your personal experience is this: grabbing food from a harried deliveryperson who is probably getting paid less than they should. Then there’s The Town Kitchen, a food delivery service that doubles as a food justice initiative. The Town Kitchen launched last year in Oakland, California, with a mission to prepare high-quality, on-demand meals for businesses, while paying low-income teenagers and young adults a living wage ($15 to $20 an hour) for working in the kitchen and getting trained in valuable culinary skills. In … [Read more...] about This Food Delivery Service Pays Low-Income Youth A Living Wage–And The Food’s Good, Too
“Yesterday, I left my wallet at home,” says Chancelor Bennett, aka Chance the Rapper. It’s 9 p.m. on a fall evening at a Chicago recording studio, and he and his bandmates are packing up for the night. Four days from now, they will put on their biggest show of the year, at the city’s United Center. advertisement advertisement Bennett sits next to me in high-waisted track pants and a fitted tee. He admits to feeling a little overwhelmed by having a new baby at home and a new tour to prepare for, and yesterday was proof. He had taken his 4-year-old daughter, Kensli, to Dunkin’ for a rare treat before school. It was the first day all week that he had been able to do morning drop-off, and he’d wanted it to feel special. She picked out a glistening, sprinkle-topped chocolate doughnut, and he realized his pocket was empty. “It’s just a crazy letdown for a child,” he says, shaking his head, clearly still unable to forgive … [Read more...] about Chance the Rapper has nothing to fear but FOMO itself
When you sign up for a digital service that asks you to sign a long terms-of-service agreement, chances are that company is going to be sharing your data with third parties. But what data is being shared with whom, and why, is often shrouded in secrecy–or at least confusing design, legalese, and hard-to-find disclosures. advertisement advertisement A new tree diagram created by the designer and researcher Rebecca Ricks charts out all the different third parties with whom the online payment company PayPal “may” share the data of users who live in Europe. Based on a spreadsheet the company posted online at the beginning of January 2018 in order to comply with the EU’s strict data privacy laws, the visualization breaks the many companies that receive customer data from PayPal into broad categories and details what data is being shared and why. In essence, it’s a list of PayPal’s European service vendors, all of whom are supposed to be … [Read more...] about How Widely Do Companies Share User Data? Here’s A Chilling Glimpse
https://www.youtube.com/watch?v=1iXYTwuuLxs advertisement advertisement One of the challenges with creating a great stunt ad is figure out what to do as an encore. Molson Canadian faced this dilemma when following up its very popular “Beer Fridge,” which saw the beer brand travel around Europe with a red fridge that would only open with a Canadian passport. The stunt made international headlines and, until WestJet launched its tear-jerking Christmas opus, it was the most viewed commercial of the year in Canada. A very tough act to follow. Now the Beer Fridge is back. This time, however, the beer run is far more personal and considerably more ambitious. “The Beer Fridge–Project Indonesia” is about three real-life friends–one living in the remote Gili Islands in Indonesia, and two bringing their buddy a fridge stacked with frosty brews all the way from Canada, so that he can watch the upcoming Olympics in true Canadian fashion. It’s … [Read more...] about Molson Sent Two Guys and A Beer Fridge to Indonesia To Surprise A Friend. Here’s How.