Sometimes good ideas happen not in the boardroom, but at the dinner table. Last summer, Julie Smolyansky, the CEO of kefir company Lifeway Foods, attended a dinner party with fashion designer Cynthia Rowley. During conversation, Rowley mentioned she was preparing to launch a new line of fashionable athletic wear, and Smolyansky’s ears perked up. advertisement advertisement “Being a runner myself and a sports person, I was so thrilled to have some fashion in my athletic wear,” Smolyansky told Fast Company. “I also thought, ‘Hey, this could be an interesting collaboration where she could design our labels and use a pattern from her collection to kind of bring that design element and fashion and sexiness to our line of kefir products.’” When inspiration hit, she didn’t hesitate. She pitched the idea to Rowley over dinner, and a partnership was born. From March through June of this year, Rowley’s designs will appear on bottles … [Read more...] about Can Cynthia Rowley Make Kefir Sexy?
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I love it when marketing managers talk about how it’s their job to help funnel leads to salespeople, and that they can’t control anything after that magical transference of responsibility. advertisement advertisement I also enjoy it when salespeople talk about how they spend too much time sifting through weak leads from those same marketing managers to close a sale. Or when I enter a store after being enticed by a compelling marketing promotion and hot price on some product I can’t wait to purchase (phone, climbing gear, and chocolate all come to mind), only to be ignored by the salespeople. The truth is, we’re all in this together: designers, marketing managers, and salespeople. And we have to work together to create compelling communications that support our brands, drive through sales, and ensure that our customers keep coming back. You’d think the big dogs in the consumer marketing space would have wised up to this new truism of the … [Read more...] about Channel Marketing + Sales = Branding
Landing a job is a challenge for many professionals. Landing a job without any experience can be an even bigger challenge. advertisement advertisement For a job seeker without any experience, it’s discouraging when you’ve applied for dozens (or hundreds) of jobs and received zero responses from employers. Although you might feel like giving up on your job search, it’s important to persevere and continue writing cover letters that will make you stand out to employers. Here are some tips for writing a cover letter when you have little or no experience: First paragraph: Clearly introduce yourself The first paragraph is your opportunity to make a strong first impression on the employer. This section should explain who you are, the position you’re interested in, and how you discovered the opportunity. The introduction is also a great opportunity to mention any connections you have with the organization. For example, if you know a previous intern or alumni … [Read more...] about Applying for entry-level jobs? Do these things to write your cover letter
“We want a volunteer experience that can be done in no more than a day, and no less than a half-day.” advertisement advertisement Companies want to engage their communities through employee volunteering programs. For most, this means calling a non-profit and scheduling an activity. But how should non-profits respond? Is there a “best” answer for everyone? Everybody wants to volunteer. And those who don’t….well, they’re bound to feel a little left out of conversation at the next cocktail party. Volunteering is the latest and greatest way to contribute to society. It’s trendy – and unlike skinny jeans, this trend is bound to last. (Don’t get me wrong, I like skinny jeans.) As corporations jump on the volunteering band wagon, non-profits are frantically trying to manage the influx. Incidentally, they’re finding themselves a little (ok, a lot) frustrated. Corporations make a lot of sometimes unreasonable … [Read more...] about Corporate Volunteering: Top 7 Requests & the Bad, Better and Best Responses (1 of 7)
When it comes to entertaining clients, sales executives have traditionally leaned on some tried-and-true formulas. But today’s more diverse—and enlightened—workplaces require something other than a round of golf, box seats for that night’s game, or a steak dinner in an oak-paneled dining room. That’s why corporate event planners are increasingly thinking outside the tee box to find innovative ways to connect with new customers and retain existing ones. advertisement What’s more, creative events can pay dividends without busting the bottom line. For instance, instead of an over-priced meal at an uptight restaurant, how about a six-pound Behemoth Burger delivered laneside as you and your clients compete in an epic bowl-off? That’s one experience offered by Bowlero, the worldwide leader in bowling entertainment with more than 300 locations. The company caters to sales executives aiming to deliver an upscale and memorable experience to their … [Read more...] about Business meetings 2.0: The new places and ways to connect with clients