What is partisan gerrymandering

Looking ahead, brands should plan to transition from vague, catch-all statements—be they in support of a nonpartisan unity or general voting advocacy—to more specific forms of civic engagement, ideally backed by years of work in those chosen areas. Leaders of ice cream maker Ben & Jerry’s say they had to speak out after the the killing of George Flloyd and the Capitol riots; their statements are an extension of their core values, supported by years of anti-racist work at the grassroots level.  Customers, meanwhile, have rewarded the brand with loyalty: parent company Unilever saw at-home ice cream sales climb 26% in the second quarter of 2020. … [Read more...] about The U.S. is more divided than ever. Your business could be the bridge

My Own Words by Ruth Bader Ginsburg, The Color of Law by Richard Rothstein, Health Design Thinking by Bon Ku and Ellen Lupton Design in 2021 will face two important challenges: tackling issues of equity and sending a clear message through a lot of noise. Ruth Bader Ginsburg’s own words tackle both through a chronological evolution of her work. In a year when many feel discouraged, RBG’s My Own Words is not just inspiring evidence of a pioneer who used the law to level the playing field for so many, but also full of practical design lessons on clarity. One poignant line: “I prefer and continue to aim for opinions that both get it right and keep it tight, without undue digressions or decorations.” … [Read more...] about The 14 most important books for designers to read right now