Even with all the logistics sorted out, there was one thing they couldn’t plan for. “The X factor for us was we didn’t know how the passengers would react,” says Mills. “We can control where the cameras go and just about everything else, but we can’t tell people how to react or where to stand. We had a few little tricks–there was one area of the baggage carousel that was a bit of a dead spot for our cameras so we had plainclothes Westjet employees stand there to prevent the real passengers from standing there. But I think the reason it’s caught on so much is because of how genuine the passengers’ reactions are. They’re truly amazed, happy, and joyous. There’s tears and laughter. All of that is 100% real and our job was to have our cameras in the position to see those things.” … [Read more...] about Here’s How Westjet Helped Santa Actually Deliver Presents To Unsuspecting Airline Passengers
In the 2:45 version of the spot, Ryan and Phil from Ottawa go to extreme lengths to bring a fridge full of Canadians (the beers, as they’re colloquially known) to Morgan, who’s living in a hut on a beach, giving him the surprise of a lifetime. After following the guys as they haul, often by hand, the large appliance over rough roads, through the jungle and tiny villages, on river rafts, and across the sea on a sickness-inducing boat, watching the genuine joy on all of their faces when the friends arrive with their special delivery is to draw a tear or two. … [Read more...] about Molson Sent Two Guys and A Beer Fridge to Indonesia To Surprise A Friend. Here’s How.