For a brand that fronts such a vast and eclectic array of music–a database of some 30 million songs, including the top tunes in Malta, Bulgaria, and Paraguay, among others–Spotify’s brand identity has always been surprisingly sedate: black, white, and an uninspiring green for colors; an off-the-shelf font; and a little stylized sound wave as a logo. advertisement advertisement That made for a fairly dismal array of tools for communicating with the brand’s 60 million avid fans. On Friday, at South by Southwest, all that will change. For the duration of the festival, Spotify House will be arrayed in a bold and explosively colorful new brand identity, which was the result of a year’s worth of work, and many trips to the company’s Stockholm headquarters, by the New York design firm, Collins. “SXSW will be first big reveal of the program,” says Leland Maschmeyer, Collins’s founding partner and executive creative director. … [Read more...] about Spotify Unveils A Bold New Brand Identity
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Until now, the humble cooler has been a functional product—a large plastic (or styrofoam) container that gets dragged along on camping trips and to tailgating parties to keep your beer cold. But Yeti’s new model, dubbed the V Series, will make you rethink the entire concept. It’s a gorgeous, shiny affair, made from stainless steel and equipped with vacuum insulation for 50% better thermal retention than the brand’s other coolers, which are already known for how long they stay cold. And with a price tag of $800, there’s no doubt that this is perhaps the world’s first ‘luxury’ cooler. advertisement advertisement A beautiful high-end cooler might seem like an odd product to develop. But that’s kind of Yeti’s thing. The company has cultivated a cult-like following—and generates half a billion dollars in annual revenue—by selling premium versions of everyday insulated products, such as mugs, tumblers, lunch … [Read more...] about Meet Yeti’s new $800 luxury beer cooler
Editor’s Note: This story is part of our feature, “Secrets of 13 of the most productive people.” See the complete 2018 list here. advertisement advertisement No room in your day for exercise, networking, volunteering, reading, meditating, or any of the other priorities that keep getting bumped from your to-do list? A time-management expert demonstrates how easy it can be to liberate minutes, if not hours, from tight schedules. Yes, even yours. 6:30 a.m. Quit the snooze button: Get up right away. Thirty minutes of margin gives you enough time to run on a treadmill (or outside!) 7:15 a.m. Meditate/pray/count your blessings in the shower: Most people let their minds wander in there anyway. Why not nudge yourself in a positive direction? 7:45 a.m. Put a reading app (Kindle, Instapaper, Pocket) on your phone: A recent study by Asurion revealed that Americans check their phones, on average, 80 times a day. Use 10 of those reflexive scrolling breaks to read an … [Read more...] about 13 hidden pockets of daily free time you didn’t know you had (and how to make the most of them)
“This is a meditation, just with your body,” begins fitness instructor Taryn Toomey in her deep, gravelly voice, reminiscent of Kathleen Turner. “Feel what your mind is trying to tell you.” advertisement advertisement I am in The Class, billed as a “cathartic mind-body experience” by founder Toomey, who is leading the session in her Tribeca studio. The airy space is outfitted with marble counters, soothing neutral palettes, modern gold-plated fixtures, and wood floors embedded with a layer of rose quartz crystals. Tunes by Florence and the Machine and The XX set the pace of The Class’s routines. As instructed, I am squatting and breathing deeply as a chorus of Lululemon-clad attendees repeatedly shout, “Huh!” in unison. These affluent working women are using sound to (Toomey claims) harness and release energy, treating the class’s mix of cardio exercises, body conditioning, yoga, and meditation as a sort of therapy … [Read more...] about Is This Workout For Your Feelings What American Women Need Right Now?
advertisement advertisement Advertising Age), announced that Alex Bogusky, perhaps the most influential figure in American advertising today, has resigned from MDC. The announcement, in the form of an innocuous press release, shocked the ad world. Indeed, Bogusky told me this morning, “I have severed all ties with MDC and Crispin.” Elvis has left the ad business. Bogusky, whom I first wrote about for Fast Company’s June 2008 cover story, has built Crispin in his image and seemed inextricably entwined with the agency. But he has been edging away from advertising for some time. Five months ago he left his full-time post at Crispin for a part-time job as “Chief Creative Insurgent” of MDC. The announcement of that move was barely a whisper. When I visited him a couple of weeks ago in Boulder, Colorado, Bogusky told me, “There was no going away party, no gold watch ceremony. It would have freaked people out.” But he also told me that he … [Read more...] about Alex Bogusky, Advertising’s Elvis, Tells Fast Company Why He Quit MDC and the Ad Biz