Why the job is hot: Putting together the right questions and getting people to answer them well are no small tasks, so market research analysts get some innovation points. Launching a product is a very expensive process, so information about its probable success or failure is a high priority, making this a growth field. Competition for jobs is intense ,and turnover is high because the job is normally a stepping stone into other positions. That tends to keep salaries down a bit. … [Read more...] about The 25 Top Jobs for 2005-2010
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Lovins, a sustainable-energy expert and head of the Rocky Mountain Institute, a green think tank and consulting firm, is similarly fixated on eliminating waste–especially wasted energy. He estimates that preventable energy loss costs the global economy more than $1 trillion a year and argues that efficiency is the most affordable energy source in the United States. In a 2004 book, Winning the Oil Endgame (partly funded by the Pentagon), Lovins and his RMI crew lay out a market-centric strategy for weaning the United States off oil over the next couple of decades through efficiency efforts and the strategic use of existing technology. Net savings to the U.S. economy: $70 billion a year by 2025. … [Read more...] about Resources: The Revolution Begins
A: One, embrace it. Don’t be scared of it. But two, don’t become enamored of technology for the sake of technology. You know what your business is about better than anyone. Use technology to help you do that business better, not to lead it off in other directions. For instance, my friend Gail Goodman is the CEO of a company called Constant Contact. Her company offers an application that enables small businesses to communicate very effectively with their customers via e-mail. But Gail’s main expertise wasn’t in technology; it was in handholding customers and providing them service. E-mail is just the tool she used to apply that expertise. Same thing if you’re a hair salon or a local real estate company. Ask yourself how you can use technology to communicate better and service your customers faster. … [Read more...] about Bob Cramer–Security Challenges and Solutions for Small Companies
10. Stephen M. Case and Gerald Levin, former AOL Time Warner chiefs Then: At the moment Steve Case, the head of AOL, embraced Gerald Levin onstage after announcing that AOL was buying Time Warner on January 10, 2000, the world collapsed in on itself. Forget the market drops of 2000. It was that damn hug that doomed us! … [Read more...] about Relics of the New Economy: Where Are They Now?
This hive of activity has already generated a lot of noise, but what most observers have yet to realize is just how productive the hive really is and how powerful it can be when it swarms in a particular direction. In fact, it’s hard to overstate the coming impact of these new network technologies on business: They hatch trends and build immense waves of interest in specific products. They serve giant, targeted audiences to advertisers. They edge out old media with the loving labor of amateurs. They effortlessly provide hyperdetailed data to marketers. If your customers are satisfied, networks can help build fanatical loyalty; if not, they’ll amplify every complaint until you do something about it. They are fund-raising platforms. They unify activists of every stripe, transforming an atomized mass of individuals with few resources into an international movement able to put multinational corporations and governments on the defensive. (Those immigration protests played no … [Read more...] about The Network Unbound