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Share to Twitter Share to Linkedin By Amine Rahal, CEO of IronMonk , a digital marketing agency specializing in SEO & CMO at Regal Assets, an IRA company. Google My Business (GMB) is no longer optional — it's an essential part of any business's online presence and often the first place customers look for up-to-date information about your company. In the age of Covid-19, this is more true than ever. If your customers want to find your new opening hours or want to call you to inquire about your health and safety protocols, you can bet they probably aren't going to crack open the Yellow Pages. Instead, they're going to Google your business's name and check the right-hand panel for the information they need. If it's not there, they might look elsewhere. In a post-pandemic world where businesses are reopening at a blistering rate — it's crucial that your Google My Business profile is constantly refreshed. Otherwise, you will bleed customers. … [Read more...] about Why Google My Business Is More Important Than Ever In 2021

Elon Musk It appears Twitter ’s board of directors finally warmed to Elon Musk ’ hostile bid and agreed to a sale but not before it took a severe beating from the Tesla and SpaceX billionaire, Twitter founder Jack Dorsey and other prominent users on their own social network. Musk, who on April 25, 2022, sealed a deal to buy Twitter for US$44 billion, criticized board members for owning almost no shares of the company they oversee. Dorsey, who will step down from his seat on Twitter’s board at the end of his term in May 2022, called it the dysfunction of the company. Conservative politicians derided the board as scared of free speech. Also Read: Elon Musk is the wrong leader for Twitter’s vital mission As experts on corporate governance, we believe this feud raises two important corporate governance questions: What purpose does a board of directors serve? Close Also Read: A timeline of Elon Musk’s takeover of Twitter And does it matter if a … [Read more...] about Elon Musk won’t have a board to watch him when he takes Twitter private does that matter?

REMBAU: There has been a significant increase in hand, foot and mouth disease (HFMD) infections nationwide, with a total of 28,957 cases reported from January until May 13, 2022 compared to only 4,239 cases in 2021, says Khairy Jamaluddin. However, the Health Minister said the increase was expected with the reopening of all economic sectors, including the education sector and resumption of face-to-face learning in schools as well as kindergartens and child care centres. "There is a sharp increase, but it was expected because last year, with the implementation of the movement control order (MCO), we could not go out but now we can. "It is also a reminder to the public to take care of their personal hygiene because for two years we did not think of any disease other than Covid-19," he told reporters after attending an Aidilfitri open house here on Friday (May 13). He advised parents to make use of the MySejahtera app as it contained a feature which provides information on … [Read more...] about Almost 29,000 HFMD cases recorded nationwide so far this year

Hong Kong customs officers have confiscated HK$22 million (US$2.8 million) worth of fake brand-name products ranging from high-heeled shoes to watches and arrested five people in a two-week citywide operation. An investigation suggests most of the nearly 80,000 counterfeit products seized in the operation were destined for countries such as the United States, Britain, Germany, Czech Republic, India, Morocco and the United Arab Emirates, the Post has learned. Items seized by officers from customs’ intellectual property investigation bureau between April 26 and Monday included handbags, high-heeled and sports shoes, fashion accessories, sunglasses, watches and mobile phone accessories. Do you have questions about the biggest topics and trends from around the world? Get the answers with SCMP Knowledge , our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team. The fakes replicated well-known brand names … [Read more...] about Five held as Hong Kong customs seizes HK$22 million worth of fake luxury goods with big names pirated

advertisement advertisement Kristine sat in a reclining chair, cocooned in an eyeshade and headphones, with a weighted blanket covering her lap. Incense burned in the background. She felt a pinch in her arm. “Okay,” the nurse said. “Have a nice trip!” Kristine peeled back her eye mask. “How long does it take to kick in?” she asked. “About 45 to 60 seconds,” the nurse said. advertisement advertisement “Okay, then. I’ll see you later,” Kristine said, bringing the mask back down and letting the ketamine take effect. Kristine’s 45-minute-long ketamine trip, which took place last May at a clinic in New York City, is part of a new approach to mental health care, one that employs once-verboten psychedelic drugs. For decades, a privileged few researchers have been charting the success of drugs like MDMA (known in clubs as Molly or ecstasy), LSD (acid), psilocybin (“magic mushrooms”), and ketamine (“Special K”) in treating depression, … [Read more...] about Psychedelic companies are betting big on ketamine as the next Prozac

Share to Twitter Share to Linkedin The pandemic has exposed inequality of those who lack broadband, connected devices and digital skills to work, learn, and receive healthcare online. Policy research has emerged to study why broadband infrastructure and adoption shortfalls remain in a multi-trillion market. The short answer is a lack of business models. More largely, broadband policy has been slow to evolve, and the largest and richest internet platforms have lobbied to insulate themselves from financial obligations for universal access. Admittedly the notions of universal access differ across time and country and can be addressed in different ways. Presently the costs of connectivity are borne by end users and broadband providers, and yet, a class of companies profit disproportionately from the internet but do not contribute to the cost recovery of middle and last mile networks. Notably tech companies like Google, Facebook, Microsoft, Amazon, Apple, and … [Read more...] about The Growing Global Movement For Fair Cost Recovery On Broadband Networks

Share to Twitter Share to Linkedin Major retailers are set to report earnings next week. Walmart WMT and The Home Depot HD report on May 17 th and Target TGT and Lowe’s follow-on May 18 th . In this era of unified commerce (aka omnichannel) foot traffic is still a key metric that the industry watches, and Placer.ai suggests the two Superstores, Target and Walmart should have something to shout about, or at least applaud. Naturally, one assumes that walk-ins also check out. Unfortunately “footfall” cannot measure dwell time, basket size or out of stocks, the latter a particularly sticky problem at this time. Winner and Near Winner That said, it does appear that these two superstore superstars have overcome enough supply chain issues to anticipate some great first quarter results, at least based on Placer.ai’s metrics. Both Target and Walmart have shown significant year-over-year traffic increases in the early months of 2022. Target saw … [Read more...] about Target and Walmart Foot Traffic Data Suggests Strong Q1 Results

Share to Twitter Share to Linkedin By John Brackett, founder of Smash Balloon , the world's leading social media feed plug-in for WordPress. Are you considering adding video to your existing marketing strategy? Perhaps you’ve already implemented this strategy, but you’re not getting the results you expected. Online shoppers, particularly those using smartphones, often prefer to engage with businesses through video content. In many cases, videos are more interactive and easier to enjoy for people who simply don’t have time to sit down and read a 4,000-word blog post. Regardless of your circumstances and industry, there’s no denying the importance of videos and connecting with customers. More online shoppers are watching video content than ever before, and that trend isn’t going to change any time soon. Based on consumer behavior, it’s safe to say that even more people will use this type of content to learn about products and brands in the coming … [Read more...] about Four Ways To Improve Your Video Marketing Strategy

Share to Twitter Share to Linkedin In 2020, Harish Kolli, a high school junior from Austin, Texas, was scrolling through TikTok when he came across a viral trend. The viral TikTok trend encouraged women to save videos with fake conversations to use when feeling unsafe (for example: when feeling uncomfortable in an Uber). These videos would have a person talking to you as if they knew you and were expecting to see you soon in order to dissuade potential harassers. Kolli later realized that what made the videos so popular and beneficial was their preventative and discreet nature. More than 80% of harassment crimes are committed by someone the recipient knows, so people often don’t feel comfortable calling the police or using deterrents such as pepper spray. Understanding just how important these underlying concepts are, Harish decided to create an improved, user-friendly solution that deters harassers before they escalate their behavior. Not long after, he met … [Read more...] about How A Teen Entrepreneur Created A Personal Safety App For Women

Share to Twitter Share to Linkedin Traditional advertising and marketing tactics only go so far. A business places and runs an ad on TV or the radio. It might sound catchy, entertain the masses and make people aware that your company and its products exist. But what is the ad doing beyond that? And can you track which clients buy your products and remain loyal to them because of what they heard or saw? Unless customers remember and tell you, it’s difficult to determine whether a single piece of advertising drove them to your door. It’s even more unlikely that one spot someone heard on the radio is going to keep them coming back. Growth marketing moves beyond capturing consumers’ attention, driving awareness and increasing initial sales. Its strategies and tactics seek growth at every stage of the buyer’s journey and marketing funnel. Growth marketing is in it for the long haul. The ultimate goal is to build as many sustained customer relationships as … [Read more...] about 3 Ways To Understand Growth Marketing