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Share to Twitter Share to Linkedin Augmented reality in retail. bigstockphoto.com Any application of AR or VR in retail needs to fit into the customer shopping journey. Every customer goes through some manifestation of that journey, from awareness to exploration, to selection and purchase, and even post-purchase service and advocacy. Sometimes those steps are long, drawn-out, and iterative, and sometimes consumers employ shortcuts, like when they use brand awareness and trust to focus on “their” brand of product. Long or short, it’s still a journey, and retailers’ jobs are to support those journeys when and where they might happen. Thus, it’s most helpful to think of AR and VR for retail in terms of where they fit within the shopper journey. So far, that means four distinct opportunities. Low-end Engagement: What’s the best way to explore products or categories? AR is the go-to engagement method of choice when it comes to product and … [Read more...] about The Four Definitive Use Cases For AR And VR In Retail

Share to Twitter Share to Linkedin Retailers and brands have been observing the buying behavior of millennials for years. But as Generation Z, those born after 1997, settle into adulthood with their incomes and financial literacy, their shopping habits are quite different than their millennial counterparts, encouraging businesses to pay close attention to how they should appeal to their new audience. With 37% of Gen Z regularly shopping online as entertainment , it’s a clear indication that this generation desires to be entertained and immersed in the client experiences they choose to partake in. Therefore, to remain relevant in today's marketplace, businesses must create an enticing customer experience that combines traditional marketing tactics with immersive commerce models. “Gen Z is really changing the shopping landscape as we know it. They’re shopping online differently. They’re using things like TikTok to search for products. There are 7.3 million … [Read more...] about Generation Z Gravitates Towards Immersive Tech-Driven Experiences

Share to Twitter Share to Linkedin How consumers engage online is changing rapidly. In a recent survey , 71% of customers said they would shop more frequently with AR. Now, with the arrival of the metaverse, users are exposed to a new alternate world that allows them to experience an immersive and virtual experience, ushered in by advanced technologies such as augmented reality and virtual reality. For users, this allows for seamless transitions between virtual and physical environments. Metaverse is offering many features afforded by blockchain technology, such as non-fungible tokens (NFTs) and other digital assets. In many ways, immersive commerce is an extension of traditional ecommerce as it creates new and improved customer experience by utilizing new tech. As the metaverse gains ground as the new shiny thing, the concept itself isn’t new. Back in 1992, Neal Stephenson spoke about the metaverse in his sci-fi novel called ‘Snow Crash’: “This imaginary … [Read more...] about The Rise Of The Metaverse, NFTs And Immersive Commerce

According to a TeamLease Digital report, currently 50,000 individuals are working directly in the gaming industry, with 30 percent of the workforce being programmers and developers. (Illustration by Suneesh Kalarickal) India’s gaming industry is booming. The market hit $2.6 billion in financial year 2022 and is projected to reach $8.6 billion in FY27 , expanding at a compound annual growth rate of 27 percent. But it's not just about the numbers. Around two-thirds of serious gamers want to explore gaming as a full-time or a part-time career, according to the HP India Gaming Landscape Study 2022. While becoming a gamer remains the most preferred choice, other options like becoming an influencer or a gaming software developer also interests the potential job candidates. Moneycontrol interacted with a cross-section of gaming industry leaders to find out how candidates can prepare themselves to enter the booming gaming industry and which job roles are in demand. Demand … [Read more...] about Gaming industry is booming, here are the jobs that are in demand

Air India - Vistara — The merger is expected to bolster SIA’s presence in India, strengthen its multi-hub strategy, and allow it to continue participating directly in a large and fast-growing aviation market.(Representative image) The merger of Vistara and Air India will lead to a duopoly in Indian skies, which will be dominated by the combined entity and market leader Indigo. “There will be significant pressure on SpiceJet, Go First and Akasa,” said Devesh Agarwal of Bangaloreaviation.com told CNBC TV18 . “I don’t see one of them surviving beyond 2024.” Agarwal also raised the issue of reconciling the tie-ups that Air India and Vistara have with other carriers. “Air India is a full-fledged member of the Star Alliance, which includes Singapore Airlines, Lufthansa and Air China. Vistara has signed with oneworld carriers Japan Airlines and British Airways. Air India, as a member of Star Alliance, will not be allowed to have a partnership with a non-Star Alliance carrier,” … [Read more...] about Air India-Vistara Merger | Smaller rivals to come under pressure: Aviation expert

Share to Twitter Share to Linkedin Today’s headlines might lull luxury brand stewards into thinking that Web 3.0 was over before it even got started. Meta (META: Nasdaq) the company formerly known as Facebook and the single biggest proponent of wider Metaverse adoption, has laid off thousands of employees. The price of cryptocurrencies drops daily, and NFTs that were all the rage just a year ago are crashing to new lows. However, despite these somewhat dire economic indicators, it would be foolish for luxury marketers to believe that the Metaverse is simply a passing fad. The Metaverse is coming, and it will be Millennial and Gen Z consumers who indelibly alter the luxury shopping landscape by forming deeper connections to brands through their interactions in the Metaverse. The Metaverse is a playground critical to capturing the loyalty of younger consumers who, in turn, offer brands a very lucrative lifetime value. For younger consumers who have never known a … [Read more...] about Why You Still Need A Metaverse Strategy

Share to Twitter Share to Linkedin How do you pivot your career into completely different industries? originally appeared on Quora : the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by David Garcia, President of New Stand, on Quora : For many, the last several years have created not only major transformations in the workplace but in how we think about our relationship with work. Millions of people are using this as an opportunity to change the course of their careers. If you’re hitting the job market, either by choice or by force, pivoting is one of the most rewarding and challenging moments of your career. Rarely does life give you the chance to recreate who you are and give the opportunity to put to work all of the learning you’ve accumulated without any of the baggage. Here’s a quick explainer on how to make one of the biggest moves of your … [Read more...] about 7 Tips For Pivoting To A New Industry