Inevitably, the headlines concerning ITV's results today will be about how successful Love Island and the World Cup have been at delivering good ratings for the commercial broadcaster. The results themselves were pretty much in line with the City's expectations: sales for the first six months of 2018 were up 8%, to £1.848bn, while earnings on an underlying basis slipped by 7%, to £375m, which largely reflected higher costs and, in particular, the cost of bringing the World Cup to millions of UK homes.The City's ITV-watchers have also been struck by the fact that, for the first time, the company is not providing a number for 'net advertising revenue'.This reflects the view of Dame Carolyn McCall, who became chief executive at the beginning of the year, that ITV should instead report 'total advertising revenue' which, unlike the other metric, includes ad revenues from online and on-demand services as well as sponsorship deals for programmes such as Superdrug's tie-in with Love … [Read more...] about Home of Love Island seeks relationship with viewers
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World Cup broadcaster ITV topped the FTSE 100 scoreboard after City analysts argued that it has pushed past “peak pain” and speculated that shareholder Liberty Global could be circling the company. The deteriorating advertising market sent ITV shares sliding to a five-year low in April but ITV has clawed back 27pc ahead of new boss Dame Carolyn McCall’s chance to woo investors at a strategy day in September. Advertising revenue growth slumped in the run-up and aftermath of the Brexit vote amid heightened uncertainty. But “confidence has been coming back into the UK TV advertising market”, Société Générale analyst Simon Baker said, pointing to Zenith-Optimedia’s prediction of 3pc growth in 2018. With Sky caught in a bidding war, M&A action in the sector has reached “fever pitch” and Liberty has the war chest to “launch a full-blown bid”. The US telecommunications and TV company already holds … [Read more...] about Market report: Love Island and World Cup lift ITV as Liberty rumours swirl
Ellie Jones was booted off Love Island in the shows most savage dumping yet.After just one week in the reality TV series Ellie Jones from Chatham was voted out of the villa by her fellow contestants.The public voted for their favourite couples, leaving three at risk of being dumped.Singletons, Wes Nelson a Nuclear Engineer from Staffordshire and 20 year old drama student Georgia were left to choose who stays and who goes.Sadly for Ellie, Georgia stole her partner Sam, who she had been getting close with since her arrival.Then, despite saying Ellie was someone he wanted to get to know, Wes chose Megan Barton Hanson to couple up with, sending Ellie home.But Ellie has given us lots of controversy and laughs in her short stay in the villa, here are some of her best bits!1) When she got confused about hot dogs and what a cow was. Even Piers Morgan put on his best Medway accent to have a joke about it.2) When Ellie survived her first re-coupling with personal trainer Sam Bird from Norwich.3) … [Read more...] about Ellie is out of Love Island
Love Island - the reality gameshow where contestants compete to find love - has charmed the nation. The show boasts some impressive credentials: an idyllic location (Majorca); beautiful contestants (10 to kick off, plus weekly additions and evictions) and plenty of screen time (six hour-long episodes per week).And it has viewing figures to match. Wednesday night's episode was the most-watched programme ever on ITV2, attracting three million viewers.This beat the show's launch at the start of the month which previously claimed ITV2's highest ever audience with an average of 2.9 million viewers.So why is it so successful? BAFTA-winning presenter Iain Stirling's quippy voiceover certainly helps to lubricate the on-screen action.Stirling studied law at Edinburgh University, before going on to present children's TV and earning his presenter stripes alongside a scruffy terrier puppet called Hacker.The voice of Love Island, he now dates former MTV presenter and Love Island fan Laura … [Read more...] about What’s behind our love affair with Love Island?
The phenomenon that is ITV2’s Love Island hit the UK’s screens again this week, drawing the channel’s biggest ever audience, as 2.95m viewers tuned in to see the first arrivals to the Mallorcan villa. That’s more than the number of people who watched Jeremy Paxman grill Theresa May and Jeremy Corbyn during last year’s General Election campaign. The hit show has swept the nation, with a record-breaking 85,000 people applying to be this year’s contestants – 49,000 more than those who applied to attend Oxford or Cambridge. With the uncertainty of Brexit a glowering cloud over Westminster, the British electorate is more disengaged than ever. Last month’s local election turnout was estimated at 36 per cent, another dismal number in a long line of low voting statistics. So, what must be done to re-invigorate British politics? How can MPs win back voter affection? Take lessons from Love Island, it seems. On the surface, the show appears as far … [Read more...] about The lessons our politicians can learn from Love Island