Share to Twitter Share to Linkedin PR Gourmet & entrepreneur. Founder of PR Paradigm , a PR boutique focused on helping trailblazing IT companies tell their stories in France. Today more than ever, the reputation of a company is one of its most valuable assets and requires attention. We are often asked what “secret sauce” makes a successful public relations (PR) campaign. Here are a few thoughts on the key ingredients that can make a difference. To start, we should be talking about business before we talk about PR. A sustainable visibility/awareness campaign needs to find its roots in its business DNA and growth markers. This is especially important when you remind yourself that the strategic purpose of PR in the corporate and B2B arena is about driving how organizations and people that matter see and feel about your company. A deep understanding of business priorities and challenges makes better PR. Like any business strategy, the … [Read more...] about A Successful PR Strategy: 100-Meter Race, Marathon Or Both?
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Share to Twitter Share to Linkedin Nick Kraus is the CEO & Founder of Kraus Marketing , an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand from competitors in the market, finding a niche for your brand and communicating that to your target audience. Does your brand have a clear and unique position? If not, it’s time to develop a brand positioning strategy. There are many advantages of brand positioning. By creating consistent, positive and memorable experiences for your customers, your brand will have a better chance of being viewed as trustworthy and reliable, which often leads to increased sales and customer loyalty. Brand positioning can also help you create a unique selling proposition (USP) that will further distinguish you from your competitors. As the founder and CEO of Kraus Marketing, my team and I have years of experience helping … [Read more...] about The How And Why Of Developing A Brand Positioning Strategy
Share to Twitter Share to Linkedin One of my first articles for this publication was on Why Preparing in Advance is Priceless: How MasterCard CEO Ajay Banga Planned Ahead for His New Leadership Role . The main point was about the advantages of embracing and leveraging the Fuzzy Front in a new job (the time between the acceptance of the job and his start date). That article looked at Ajay Banga’s entry into MasterCard as COO and then CEO. Ajay implemented a three-stage plan created by his predecessor, Bob Selander, and the board: Stage 1) Ajay as COO reporting to Bob; Stage 2) Ajay as CEO with Bob still around; and Stage 3) Ajay as CEO with Bob not there. Looking back on the transition at the time, Ajay said Bob did a “ masterful ” job at allowing him to settle in and pick up pieces step-by-step without all the external and internal pressures getting dumped on him at the same time. Throughout, Ajay leveraged his leadership skills in connecting … [Read more...] about Relooking At The Value Of Preparing In Advance
Share to Twitter Share to Linkedin Canadian Entrepreneur with Global Invest , on a mission to help people invest in real estate to create generational wealth. Many starters in investment contemplate building, renting or buying a house. However, this is not the only way, nor always the most profitable way for investors to benefit in the long run. Investors may also consider purchasing a commercial property. The rent and income from the property can enable investors to realize their dream of owning property. A commercial property enables investors to get involved in various activities. Investors must be meticulous while processing a commercial investment as it requires significant financial transactions. In an acquisition process, there are several steps investors need to be aware of to avoid setbacks. So, care must be taken by learning about commercial property acquisition beforehand. Real estate investment is not just about building a … [Read more...] about Commercial Property Acquisition Guide
Share to Twitter Share to Linkedin Seattle Seahawks Quarterback Russell Wilson wearing Good man Good Man As a fashion journalist, I have been extraordinarily lucky because my ideas and experiments have drawn the interest and curiosity of menswear brands and leaders around the world. Some have even followed their curiosity all the way to contacting me in order to better connect with the source of the information. What makes one person awestruck with inspiration may be totally lost on another person. Likewise what amuses one person may offend another. Simply stated, this means that each person's pathway to flourishing is unique. Increasing positivity in your own life, then, begins with self study. Getting in tune with your own positivity means going beyond one-size fits-all terms. Therefore, let's focus on happy and good in favor of more precisely named emotional states. I am a big believer that our greatest room for growth is not in trying to fix … [Read more...] about Seattle Seahawks Quarterback Russell Wilson And Amazon Fashion Announce Launch Of Good Man Brand
Satellite image of Pengxinwei IC Manufacturing chip plant taken in March showing construction progress. - A + A (Oct 6): When the US government blacklisted Huawei Technologies Co as a national security threat, it cut the Chinese company off from buying American semiconductors and other critical technologies. Now Huawei may have a path around those restrictions. The Chinese technology giant is providing support to a startup in its hometown of Shenzhen that has ordered chipmaking equipment — including from foreign suppliers — for a semiconductor manufacturing plant, according to people familiar with the matter. The fledgling firm, Pengxinwei IC Manufacturing Co, is run by a former Huawei executive and is constructing facilities close to Huawei headquarters, according to public records and satellite photos. Huawei is expected to buy most, if not all, of its output, said the people, who asked not to be identified discussing private information. PXW, as the company … [Read more...] about Secretive chip startup may help Huawei circumvent US sanctions
This article first appeared in The Edge Malaysia Weekly, on September 26, 2022 - October 02, 2022. SMEs in Malaysia are in need of more support to automate their businesses - A + A Tan Sri Soh Thian Lai President Federation of Malaysian Manufacturers As manufacturing activities must continue to be the catalyst of growth, main contributor to exports as well as main source of demand for output from the other economic sectors, FMM requests for support in the following areas: Trade support • The FMM Industrial Linkage Programme (ILP), as it will assist our small and medium enterprises (SMEs) to grow their capacities to be part of global supply chains as well as expand their market reach via funding and assistance. • Market Development Grants for market expansion, including incentives to address the high sea freight rates via double tax deductions on logistical expenses. • Expedition in the enforcement of the singular Government … [Read more...] about Cover Story: Captains of industry detail businesses’ most pertinent requests for Budget 2023
Share to Twitter Share to Linkedin As the metaverse continues creating new opportunities for brands and industries, it’s opening a new realm for fashion designers. In addition, metaverse platforms have the potential to transform the online shopping experience for consumers providing a unique way to engage with brands. Technavio reported that the metaverse in fashion market share is expected to increase to $6.61 billion from 2021 to 2026. Companies such as ChainGuardians are elevating how people interact with augmented (AR) and virtual reality (VR) to try on clothing and purchase apparel. Emma Liu, cofounder of ChainGuardians, is dedicated to maximizing the power of blockchain by creating imaginative, innovative and original experiences that weave Web3, NFT and metaverse utilities. The company is pushing the boundaries of conventional entertainment, media, art and fashion. Liu and her team are creating strategies to break through the technological … [Read more...] about Emma Liu Is Pushing The Boundaries Of The Fashion Industry With ChainGuardians Web3 Metaverse Platform
Share to Twitter Share to Linkedin Can you feel inflation eating away at your income? Are you worried matters will only get worse as the nation dives deeper into recession? Perhaps you’re eying that favorite hobby of yours, wondering if you can tweak it a bit to bring in some much-needed revenue. What’s holding you back? If you’ve spent the bulk of your career working for someone else, it’s only natural to wonder if starting a business right now is worth it. You can be on the cusp of retirement or even in retirement. Sure, you enjoy helping people, but wouldn’t it be easier just to give it away for free and cut back on other expenses? Well, no matter what your age, a healthy challenge can invigorate the soul. “Starting a business can be an exciting responsibility to take on for many people,” says Nick Chandi, CEO and Co-Founder of ForwardAI in Vancouver, British Columbia. “It’s also a great opportunity to turn your weekend hobby into a … [Read more...] about Is It Smart To Open A Business During A Recession?
Share to Twitter Share to Linkedin Lori Shao is the CEO and Founder of Finli , a mobile-first payment management platform for service-based businesses and solopreneurs. Many believe that small businesses are striving for profitability like large publicly traded companies that we see in the news every day. I am here to tell you: This is not the case. Instead, for many solopreneurs and small-business owners, profitability isn’t always the best indicator of business success but, rather, financial predictability and consistency are. The best way to ensure financial predictability and consistency is to create a strong business foundation and a solid recession-proof pricing strategy with your current and future customers. A company’s foundation is the compass business owners and employees need to ensure long-term success. The foundation is made up of a core purpose and mission: why you started your business, what your business’s key purpose is and … [Read more...] about Recession-Proof Your Service-Based Business With Strategic Pricing