Vande bharat express

Second, apply some work principles: create a brief to come up with a more concrete concept. What’s the target audience? Project objective? Give yourself some guidelines for the creative process. “A lot of people love to talk about ideas,” Lee says. “More often than not these ideas don’t turn into any action or tangible thing. I couldn’t put more emphasis that ideas are nothing in the end; doing is everything.” … [Read more...] about ‘Ideas are nothing; doing is everything’: 5 tips for getting your creative project off the ground

As a team, we have a shared dissatisfaction for how most agencies choose to work. Despite selling creativity, many behave in the exact opposite way and the most conservative department is often the creative department. We believe that most “people” businesses are actually “talent” businesses and conventional pyramidal structures squash and stifle this talent. This makes them slower, less innovative and ultimately frustrating places to work. In 2009, we set about turning this pyramid upside down, re-framing the role of management as coaches and cultural guardians. … [Read more...] about 10 Ways To Create An Open Culture

He describes the process of coming up with new flavors as tapping into similar innovative urges as writing and directing. “Brooklyn Ice Cream Factory has the same eight flavors and they’ve never changed. That would make me want to shoot myself,” the wiry Smith says while seated at a table shellacked with ’50s ice cream ads at Ample Hills’ single location. “What I needed was to wake up every morning and say, maybe today I’ll make peanut butter, banana, and honey ice cream, and maybe tomorrow I’ll make coffee and donut ice cream.” … [Read more...] about When Innovation Makes You Drool: The Hand-Made Story Of Ample Hills

Lots of staffers run more than one Tough Mudder obstacle course a year (though no one is forced to participate in events), and they often do it as a team. The company is growing at such a fast clip that it’s even developing a group of people whose job it is to run every event and give Tough Mudder quality-control feedback. The goal is to make sure each obstacle can be as safe and challenging as possible. … [Read more...] about Where Getting a Mild Electrical Shock Is Part of Your Job: How Tough Mudder Rewards Achievement Outside The Office

Last, to measure progress against this mission, and to know if customers are being served by the team’s existence, they need measures of success. Many companies would consider these objectives, as in a Management By Objectives (MBO) system or an Objectives and Key Results (OKR) system. Call it what you will, but I believe these should be relatively long-lived measurements that tell the story of progress toward the stated mission, versus objectives that change quarterly. For example, when our Infrastructure got started, our build system, which packages our code for deployment to servers, was horribly broken. It could take half a day to build and deploy our software, and half of the time the build would fail for unknown reasons. It was killing developer productivity. So the Infrastructure team took on a measure of “time from code check-in to deployment.” In the short term, it was clear they had some cleanup to do, but over the long term, this is a clear measure of … [Read more...] about The “dozen-bagel” secret to preserving startup spirit as your company grows