Think back to when you graduated high school. Now imagine someone told that kid that someday they would be approached by their favorite brand not only to star in a commercial, but also to have a hand in creating it. This is how Nick Offerman explains the cornucopia of emotions he felt when Guinness approached him for its St. Patrick’s Day campaign this year. … [Read more...] about Guinness taps into the Nick Offerman guide to advertising for St. Patrick’s Day
Unscripted patrick dempsey
I ask them, what do you notice when you read that index card? I feel awful, I don’t want this. What do you want to do with the card? I want to throw it in the trash. Then the client flips the card over, and I ask them to write out some of the things that are most important, most meaningful to them—being a parent, caring and supporting others, learning, growing, etc. What do you notice when you read this side? Warmth, it feels right, this is who I want to be. Where is the pain, where is the other stuff? Still here, on the other side of the card. What happens if you push that pain away, escape or avoid it? I push the meaningful stuff away too. In your heart of hearts, what does your experience tell you right now? If I’m going to do the things that are important to me, be the person that I want to be, I also have to make room for the painful stuff. … [Read more...] about Why focusing on meaning, and not happiness, makes us better off
What’s in the executive order? The order encompasses all federal courthouses and agency headquarters, all federal public buildings in Washington, D.C. and the surrounding area – what’s called the National Capital Region – and all federal public buildings that cost more than US$50 million to build. The order would apply to the design of all new buildings, as well as to all renovations or additions to existing buildings. … [Read more...] about Was Trump’s draft order on classical buildings really about Obama?