Harnessing the power of crowdsourcing, viral branding, and service outreach has propelled the notion of the “extended enterprise” into high gear in a hyper-connected global world where ideas and information are shared instantly and constantly. The term “extended enterprise” was coined in the 1990s at the Chrysler Corporation to explain the necessities to extend collaborative relationships between internal and external organizations. advertisement advertisement Today, this extension reaches further than anyone could have imagined just a couple decades ago. The consumerization of technology, communication and connectivity allows any enterprise to reach out to anyone anywhere in the world at any time. Evidence of the growing extended enterprise can be found in any industry or initiative. Consider the following two examples: As soon as news of the deaths, devastation and destruction caused by Hurricane Sandy hit, relief efforts flooded social media … [Read more...] about Is Crowdsourcing The Right Choice For Your Business?
Unleash human potential
If there’s anything that’s certain in life, it’s that things will happen that are outside of our control. Sure, we can change our environments to reduce the chances of certain things happening and do our best to prepare for worst-case scenarios, but we can’t predict if (or when) they will happen. advertisement advertisement As a result, mindfulness experts and psychologists often tout the benefit of letting go of control and accepting uncertainty. An excessive need to control can lead to unproductive stress, because it often puts people in an extended “fight or flight” mode. As authors Judah Pollack and Olivia Fox Cabane previously wrote in Fast Company, operating in this state “exhausts our nervous systems” and “leaves us wiped out, jittery, craving an end.” The importance of letting of control When our brain is in this state, it’s fatigued and desperate to create certainty, so it tries to do just that. … [Read more...] about 5 mindfulness techniques for letting go of control
Kickstarter has become the primary (and best) place to fund your independent, creative project. The beauty of Kickstarter (and other crowd-funding sites like IndieGoGo), is that it gives both independent artists and entrepreneurs the opportunity to undertake projects that may not otherwise see the light of day and also gives potential audiences, customers, and clients the ability to fund projects that they themselves want to see happen. It’s the elimination of middlemen, gatekeepers, and the status-quo. It is the creation of a new freedom for creative projects and products. For backers and the artistically inclined, it’s the best place to support the arts and independent artists. advertisement advertisement I’ve been a follower and backer on Kickstarter for a while now, but in my preparation to launch my first ever Kickstarter campaign, I watched and studied dozens of Kickstarter campaign videos to pull best practices and approaches for a successful … [Read more...] about How To Make A Kickass Kickstarter Video
No matter how powerful, all technology is neutral. advertisement advertisement Electricity can be designed to kill (the electric chair) or save lives (a home on the grid in an inhospitable climate). The same is true for artificial intelligence (AI), which is an enabling layer of technology much like electricity. AI systems have already been designed to help or hurt humans. A group at UCSF recently built an algorithm to save lives through improved suicide prevention, while China has deployed facial recognition AI systems to subjugate ethnic minorities and political dissenters. Therefore, it’s impossible to assign valence to AI broadly. It depends entirely on how it’s designed. To date, that’s been careless. AI blossomed with companies like Google and Facebook, which, in order to give away free stuff, had to find other ways for their AI to make money. They did this by selling ads. Advertising has long been in the business of manipulating human emotions. Big … [Read more...] about Seven very simple principles for designing more ethical AI
This story originally appeared in March of this year. The topic was content marketing and the idea was to bring together a handful of industry experts and the voices of our audience in an interactive discussion. We kicked things off with questions for our experts but also incorporated questions from our audience in a rolling, day-long conversation. The results are below and bear a (long) read as the discussion digs in to one of the year’s biggest topics and one that will be on top of the marketing priority list next year. advertisement advertisement The idea of content marketing is nearly as old as the ad industry itself. But in the last several years, with the unprecedented opportunities afforded by digital production, publishing, and distribution tools, a growing number of brands have created a wider than ever array of content and still others say they intend to explore new content opportunities in the near future. By content, we mean everything from a Twitter feed, … [Read more...] about The Co.Create Virtual Panel: Brand Content