What you’ll notice first is that Just has been moved from a subtle script to a, frankly, more generic sans serif wordmark that ends in a period, “Just.”–the largest component of the design. It’s an atypical move in the field of food branding, which would generally shrink the greater brand name like “Kraft” while supersizing the franchise “Macaroni and Cheese.” That’s because the power of these major sub brands of a company like Kraft, including Oreo, Maxwell House, and Cadbury, aggregate to something far more recognizable than Kraft alone. … [Read more...] about Artisanal Branding Grows Up
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He said the new BS-VI compliant fuel will have very low sulphur content as compared to BS-IV petrol or diesel. The company has incurred a total expenditure of around Rs 17,000 crore across its refineries in India to manufacture BS-VI compliant fuel, Bharat told reporters here. … [Read more...] about IOC invests Rs 3,000cr to upgrade Haldia refinery for BS-VI fuel
Dallas is an ideal new location for the firm as the region has a large and growing market with a unique combination of old and new - several corporate headquarters alongside a booming tech and start-up community, the statement said. … [Read more...] about Wipro sets up new Designit Studio in Dallas
Directed by Anjali Nayar, it’s a departure from the wide open spaces we’ve become accustomed to seeing in Patagonia’s growing catalog of activist branded content. The middle of Los Angeles feels distinctly different than protecting a surf break and Chilean fishing village in 2015’s The Fisherman’s Son or last year’s take on offshore, penned fish farms in Artifishal. And it is hundreds of miles from Missoula, Montana, where earlier this month the brand premiered its new feature-length documentary Public Trust, about America’s system of public lands and the fight to protect them. … [Read more...] about Patagonia’s new film celebrates activists fighting urban oil drilling in L.A.
Turning to public transportation for visual principles may come as a surprise; Uber listed the $1 trillion public transit sector as one of its competitors in its 2019 S-1 Securities and Exchange Commission filing, though it later updated its filing to mostly eliminate references to competing with public transit. But public transit has some of the most effective graphics in the world. And integrating the look and feel of public transit could be an extension of Uber’s overall efforts to integrate with public systems and create a more seamless experience from point A to B, no matter how exactly you get there. … [Read more...] about Uber’s redesigned app has an unlikely inspiration: Public transit