The outpouring of grief from zoo supporters through Facebook and Twitter was intense–Lindsay Renick Mayer, the National Zoo’s communication specialist, says they received thousands of messages via social media after the baby panda’s passing. But this connection also illustrates the way that the zoo is using social media effectively and creatively to fulfill its mission as an organization. Its website, Twitter, Facebook, Flickr, and YouTube pages are all deeply informational, but also very responsive to far-flung fans and local zoo-goers alike. … [Read more...] about Social Animals: Behind The Community-Building Culture Of The National Zoo
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Where Getting a Mild Electrical Shock Is Part of Your Job: How Tough Mudder Rewards Achievement Outside The Office
The planners go to the disparate event sites (62 obstacle courses in the United States, Canada, Europe, and Australia are planned for 2013) the week of the race and are up in the predawn hours making sure every aspect of the course is in tip-top shape. The employees in the course department are at those same event sites, months before the Tough Mudder participants line up at the starting gate, riding around in ATVs and figuring out what routes to follow. … [Read more...] about Where Getting a Mild Electrical Shock Is Part of Your Job: How Tough Mudder Rewards Achievement Outside The Office
WhatsApp and Facebook’s ultimatum to users reveals a privacy disaster
If brands do want to use your newly collected information to target you on Facebook, there are a lot of ways this can go wrong. Businesses may now be able to use information such as your transaction history and profile photo to send ads that are “more relevant.” Most modern targeting systems in this space often make use of a field of artificial intelligence called deep learning, where many behavioral features can strongly correlate to race, gender, or socioeconomic class. If WhatsApp Business allows brands to use your profile photo or chats for targeting, it’s possible that the skin color of your profile photo or the nuances of your chat style may allow them to inadvertently infer sensitive information about you, resulting in a different and potentially harmful experience between people of different genders or race. … [Read more...] about WhatsApp and Facebook’s ultimatum to users reveals a privacy disaster
How to redesign any outdoor space you have—even a fire escape
COVID-19 rates are spiking around the United States, forcing many regions back into lockdown. In the summer and fall, people were able to spend time outside, even when the temperature started to drop. But now, in the middle of winter, many of us are well and truly homebound. It’s easy to feel gloomy about the long winter ahead, but Andrea Cochran, a prominent, award-winning landscape architect, believes there are plenty of ways to spend time outside, even if you live in a shoebox and the only outdoor space you have is a fire escape. “Staying connected to nature makes your home—and your world—just feel bigger,” she says. … [Read more...] about How to redesign any outdoor space you have—even a fire escape
These are the best places to work in 2021, according to employees
Bain & Company (4.6 rating) NVIDIA (4.5 rating) In-N-Out Burger (4.5 rating) HubSpot (4.5 rating) McKinsey & Company (4.5 rating) Google (4.5 rating) Delta Air Lines (4.5 rating) lululemon (4.5 rating) Microsoft (4.5 rating) H E B (4.4 rating) The top five Best Small & Medium Companies to Work For in 2021 are: … [Read more...] about These are the best places to work in 2021, according to employees
