Unicorns

Share to Twitter Share to Linkedin This is this week’s ForbesWomen newsletter, which every Thursday morning brings news about the world’s top female entrepreneurs, leaders and investors straight to your inbox. Click here to get on the newsletter list! T his week, Forbes released its eighth-annual Next Billion-Dollar Startups list , a collection of the country’s 25 venture-backed startups most likely to become unicorns. I’m proud to say my colleagues (and the TrueBridge Capital team that assists with the list) have a fantastic track record here: Of the 175 companies to make this list over the years, 116 have become unicorns; another 22 were acquired, and 9 went public before hitting the mark. Only 5 imploded or shut down. As list editor Amy Feldman notes here , it’s a nerve-wracking time to find startups that seem poised to thrive. Markets are down, investors skittish, and several promising companies that had looked like strong contenders for … [Read more...] about ForbesWomen Weekly: Avoid Meeting Overload, Dr. Iman Abuzeid Mints An ‘Incredible’ Unicorn, And More

Share to Twitter Share to Linkedin InnovationRx is your weekly digest of healthcare news. To get it in your inbox, subscribe here . A study published this week in the data science journal Patterns suggests some digital health companies may be funneling sensitive patient data to Facebook to help target advertisements. Forbes senior writer Alexandra Levine reports that while the scale of the study was small – it tracked the online activity of 10 participants active in online cancer communities – it points to bigger issues around data-sharing trends in digital health and who is ultimately responsible for patient privacy, with three of the five companies analyzed going against their own privacy policies by sharing this information. Andrea Downing, cofounder of the Light Collective, a research group focused on online privacy issues that conducted the study, said this data gathering and algorithms for advertising are “one of the biggest threats to … [Read more...] about InnovationRx: Facebook Ads And Patient Data; Plus, Covid And Neurological Damage

Every day, over 500 million users consume Instagram stories, 1 million users scroll and double-tap and 95 million images are uploaded to the app's feed. According to Social Media Today , we only need 1/10 of a second to understand an image, but almost 60 seconds to read 200-250 words. To make your content stand out, you have to create visuals that are engaging, easy to scan and memorable. Of course, everyone wants gorgeous social images for their feeds, but isn't that....expensive? It's doesn't have to be. At my content marketing company Masthead Media , we often help clients with smaller marketing budgets tap a powerful set of SaaS tools to create highly engaging images for Instagram, Facebook, and other social channels. These are three of our favorites-;and they'll cost you next to nothing. Canva Canva (which recently became a startup unicorn ) makes it easy to create visuals in minutes with very little experience and offers content marketers … [Read more...] about These 3 Tools Help You Create Stunning Social Images and Video–for Free

This is an incredible time in history to launch your own small business. I've personally experienced the wave of excitement for new, industry disrupting brands, and have learned so much through the process of co-founding and running my content marketing company , Masthead Media. As we head into 2020, there is an abundance of resources available to entrepreneurs--particularly women--who want to launch their own companies. While there's no one recipe for entrepreneurial success, there are several ways to access invaluable advice, support, and motivation to guide you on your way to creating a thriving business. Here are five invaluable resources that can get you big idea off the ground--and keep you moving forward on the path to unicorn status. 1. Capital to kickstart your growth There are so many grants available to women entrepreneurs, and they're a helpful option to kickstart the process of launching a business. Grants.gov is a smart place to start to … [Read more...] about 5 Critical Things Female Founders Need to Launch a Successful Startup

Somewhere between the start of the Great Recession of 2007 and the Age of the Unicorn , America ushered in the era of the freelance economy. Today, the workers powering our most innovative companies are increasingly likely to be independent contractors, rather than W2 employees. Last year, the number of freelancers in the United States grew by 700,000 people , and comprised a full 34 percent of the workforce. As you work to scale your own business, you'll find that freelancers can be an essential, integral part of that process. Having a flexible, agile workforce allows you to scale up more quickly--without taking on the risk of hiring full-time staffers right away. What's not so obvious is that freelancers need (and yes, crave!) great leadership to inspire, motivate, and challenge them. At Masthead Media (where a large percentage of our team members are 1099 contributors) we've learned that proactively managing freelancers in an empowering, mutually … [Read more...] about 6 Secrets for Transforming Freelancers into Insanely Productive (and Loyal!) Workers | Inc.com