advertisement advertisement advertisement A logo is meant to be a brand’s most enduring symbol, a graphic totem that distills a company’s essence down into a single graphical mark that is beautiful, flexible, and memorable. Crafting such a deceptively simple symbol is a massive undertaking, so it’s no surprise that the majority of the world’s logos are so disposable. But when a logo achieves those lofty goals? It’s the design equivalent of what Robert Frost once wrote about great poetry: You never get over it. advertisement advertisement Of course, what’s immortal for one person might be boring to another, and that goes double for designers, who tend to be opinionated on the subject. With that in mind, we set out to discover what some of the most talented graphic designers working today believe is the best logo ever made. Their responses range from surprising to provocative, spanning the world’s oldest trademark to a … [Read more...] about What’s The Greatest Logo Of All Time?