Glossier understands how important this packaging is to the success of the company, which has generated $200 million in VC funding and has a $1.3 billion valuation. Glossier is known for its makeup and skincare products, which have a cult following, but the brand’s fun packaging, the stickers that it liberally gives away, and the pink hue that saturates almost everything the brand produces are all integral to the Glossier experience. In 2018, one million new customers purchased products that came in these pouches, generating $100 million in revenue. That’s why the company’s lawyers are busy filing trademark applications for the pink ziplock pouch. However, Glossier appears to be in for an uphill battle in its fight to trademark its packaging. … [Read more...] about Inside Glossier’s fight to trademark its iconic bubble wrap bags
