The challenge with innovation in big companies is that true creativity requires speed and agility and the ability to take chances. Big companies are often risk-averse. And taking chances — or truly innovating — requires buy-in from the top down. This takes time, and often by the time an idea is approved by the key stakeholders (senior leadership, board members, etc.), the idea might not be innovative anymore because someone else has done it. Or because of risk-averse corporate culture, an idea may be “dumbed down” to the point that it’s no longer going to break through. … [Read more...] about Do these 5 things and you’ll never run out of new ideas
