Head to one of nine Google/Apple/Facebook shuttle stops in San Francisco this week, take out your phone, and look at the available wireless networks. You’ll see a couple networks, called things like GBUS and fbshuttle, that mimic the wireless networks available on the shuttle buses. In fact, if you’re a shuttle bus rider, you’ll connect to them automatically. But these wireless networks won’t take you online: they’ll redirect you to a website featuring an animated image of the sidewalk in front of you. You will, in other words, be redirected back to the physical world. advertisement The networks are actually a media installation from artist Harris David Harris, entitled d0ntb33vil (that’s supposedly both the password to the real Google bus wireless network and actually the one to David’s networks). “On the one hand, confronting riders with an image of the sidewalk offers an indeterminate symbol of failure, suggesting that something … [Read more...] about This San Francisco Artist Is Messing With Wireless Networks At Tech Company Bus Stops
Truckers insurance san juan texas
How Beats By Dre’s Designer Made An Office To Encourage His Team’s Best Work
As a former industrial designer for Apple, world-renowned consultant, and designer of the now-iconic Beats By Dre headphones, Robert Brunner has always let the desired end result lead his design process. “We work by getting a conceptual ideal set first, and figuring out how to get there, which is what a lot of companies do wrong,” he says. “They fit all the pieces together first and end up with mediocrity.” advertisement advertisement The same philosophy applies to the workspace at Ammunition, where he is a partner and cofounder. Despite varying opinions on open offices, Brunner believes that for the high degree of collaboration required of his organization, a flexible, fluid workspace is critical. “We have a relatively flat organization,” says Brunner. There are three partners and a few people in charge of disciplines, and then everybody else. We like to form and reform teams in a pretty ad hoc way. We have strong designers who work … [Read more...] about How Beats By Dre’s Designer Made An Office To Encourage His Team’s Best Work
Designer Of Beats By Dre On Asking Tough Questions
From a career as director of industrial design at Apple to founder of the San-Francisco-based design studio, Ammunition–designer of Beats by Dr. Dre–Robert Brunner has been at the forefront of innovation. advertisement advertisement While Brunner likes cool-looking objects as much as anyone, his career has taught him that designing and building beautiful things isn’t the secret to success. That, he says, lies in asking one question: “Do you matter?” He argues all types of companies–from designers, manufacturers of products, or service-delivery firms, can benefit by asking these deep soul-searching questions that revolve around the concept of mattering: Are we affecting the lives of others in a positive way? Are we creating positive relationships with people who use the products we’re delivering? Would the world care if we were gone tomorrow? Asking these questions on a regular basis, Brunner says, can help build a guidance system … [Read more...] about Designer Of Beats By Dre On Asking Tough Questions
5 Secrets To Engaging Aspirational Consumers
For decades, the green movement has been chasing the wrong ball. If only we could cultivate so-called “advocates” (pejoratively dubbed “treehuggers”) then we could scale the market for sustainable goods and tip the business paradigm toward more conscious capitalism. advertisement advertisement Wishful thinking. The data couldn’t be clearer: Advocates will never be more than 20% of the consuming public. But that’s okay. There’s a new kid in town, one who cares about style and shopping and status and . . . wait for it . . . doing right by the planet. The discovery in 2013 of a high-velocity segment that BBMG and Globescan have named Aspirational consumers is significant for many reasons, but mainly because they are the largest consumer segment globally (39% of the population representing nearly 2 billion people) and the first to unite materialism, sustainability, and cultural influence. In short, they are the most critical audience to … [Read more...] about 5 Secrets To Engaging Aspirational Consumers
The Most Creative People In Social Good, 2014
Theaster Gates (No. 11) Theaster Gates, a Chicago-based potter turned conceptual artist with a background in urban planning, is using culture as a strategy to improve poor neighborhoods. He’s turned vacant homes into cultural spaces and transformed a former housing project into a mixed-income residential and arts hub. And there’s more in the works. advertisement advertisement Anna Maria Chávez (No. 22) With Girl Scout membership dropping, Anna Maria Chávez is working to lead the organization into the future. Girl Scouts now offers programs and badges in STEM–related fields, and in March, she teamed up with Facebook’s Sheryl Sandberg and former Secretary of State Condoleezza Rice to launch the provocative “Ban Bossy” campaign, which encourages the development of young leaders. Max Ventilla (No. 29) Dismayed by the lack of available school options for his young children, Max Ventilla developed two goals: grow … [Read more...] about The Most Creative People In Social Good, 2014
