Some companies with leases that are ending this year or next appear to be kicking the can down the road, signing short-term extensions rather than committing to typical deals that last several years. In recent weeks, NBC Universal extended a lease for a secondary office at 1221 Avenue of the Americas and the Stroock & Stroock & Lavan law firm did the same for its office downtown. But they both did so for just a year, according to Colliers. A spokeswoman for NBC Universal declined to comment and Stroock & Stroock did not return a call and multiple emails. … [Read more...] about COVID-19 | Manhattan’s office buildings are empty. But for how long?
Trendy office building
South African startup Wyzetalk has a Covid-19 crisis communication solution designed for businesses. Similarly, Lattice is a performance-management platform that enables teams to visualise and track employee engagement through dashboards, heat maps, and programme scoring to provide continuous feedback. … [Read more...] about UV air filters to holographic lift buttons, startups offer tech solutions to make offices Covid-safe
“Even in this last 10 days, we’re starting to see clients clearly making decisions around that third phase of what’s the workplace like post-COVID,” he says. An early trend he’s seeing is companies wanting to reconfigure what were single workstations into bigger areas for the type of collaboration that can’t be done well by people working from home. “We believe, and we’re starting to see, that design and workplace strategy and build-out is going to be a real opportunity as people reconfigure the square footage that they have.” … [Read more...] about Are offices dead? Not yet, but real estate power brokers are betting on a new strategy
NB: We asked ourselves, what do we mean by a truly iconic brand? The first characteristic is that they are instantly recognizable visually: You look at a Coca-Cola, at a Starbucks, you recognize that brand wherever you see it. One of the first things my kid said was “Starbucks,” pointing at a logo. The second ingredient is a universal value proposition. The third is that they genuinely play a role in culture. Apple, for instance, is not just taking from culture. They are actively driving culture. And then the fourth ingredient is, do they tap into higher-order values that transcend the product—and actually stand for something. The fifth is all about emotional connection, and that is really the root of it. That’s where a brand like Disney has really benefited. It has leveraged the power of emotion. We make decisions emotionally more than rationally. Brands have a unique ability to tap into that decision-making. … [Read more...] about What Airbnb Has Discovered About Building A Lasting Brand
The success of these big-name campaigns is notable given the disruptions and anxieties caused by the coronavirus pandemic. After a decline in activity in March through May, “we’ve seen categories, comics one of them, recovering,” said Margot Atwell, the head of publishing and comics at Kickstarter. The number of prominent creators using the site has also risen. … [Read more...] about Comic book flourish on crowdfunding sites, drawing big names