Share to Twitter Share to Linkedin Looking at the Disability Economy in its current incarnation, we can see it as a natural extension of the social and political advocacy movements for Disability Civil Rights that were critical in pushing for greater inclusion and active participation. Yet, it is important to understand that the Disability Economy both in the abstract and practical forms is fluid, and we must be able to ascertain not only what this means, but how to think about envisioning a future reality where disability is central to improving the human experience. Presently, as we further examine this new economic reality, we are finding key themes that are making their way to the forefront of the conversation. Ideas from accessibility, diversity, and inclusion to ESG investing are the basis for the present thinking of how business is redefining a new paradigm of disability. The maxim “Nothing About Us Without Us” is evolving into something beyond its … [Read more...] about Mindset Matters: Transforming The Philosophy Of The Disability Economy For Present And Future (Part IV)
Transformational marketing examples
Phuket officials say that a weekly market in the island province’s main city district has raked in at least 2 million baht a week this month. A local leader said the famous “Lard Yai” Phuket Street Sunday Market has seen a jump in tourists visiting it every week, now that Thailand is slowly winding its tourism industry up again. The market, running for around 7 years now, with a few Covid ‘interruptions’, has been the island’s most popular fusion of the local and touristy elements, themed in amongst the region’s best examples of sin0-portuguese shop houses. The Vice President of the Old Phuket Town Community said tourists are drawn to the food and products showing Phuket’s authentic heritage. The VP, Somyos Patan, told The Phuket Express… “There are more than 500 shops and stalls at the market where most are presenting signature items of Phuket food and products with music along the road.” Somyos said the market is one of the most famous sites on Thalang Road for tourists. … [Read more...] about Phuket officials say local Sunday market rakes in 2 million baht a week
MailChimp CMO Tom Klein isn't keen on calling it a " marketing campaign" but admits the online store he and his team created isn't really about selling products created by the company's own customers, either. Instead, he says it was an idea intended to walk in the customer's shoes as well as gain understanding and empathy regarding the pain points involved in setting up an e-commerce shop. Somebody--a MailChimp employee named "Meg"--would then write about it in a quirky new blog intended to help customers and would-be customers avoid common startup pitfalls. Regardless of what anyone wants to call it, it's an experiment which comes off as fresh and fun, if not a bit difficult to fathom. MailChimp Has a Store? MailChimp is an online email marketing solution that offers users things like email templates, custom forms and analytics to track results. So, why would such a company need a store? Check out one of Meg's blurbs: [W]e can't build a … [Read more...] about Why This Unique Marketing Campaign May Be the Smartest
As much as the likes of Elon Musk may argue otherwise , the data is clear -- hybrid work is not only strongly favored by the vast majority of office-based employees , it also improves work-life balance, retention, and engagement without harming performance. In short, as loud as some old-school executives might howl, hybrid work is here to stay. But just because the data-backed case for hybrid work is open and shut, that doesn't mean implementing it effectively is easy. In the latest edition of his WorkLife podcast , star Wharton professor and best-selling author Adam Grant talks with two experts in remote work -- Stanford economist Nick Bloom and Harvard Business School professor Tsedal Neeley -- to uncover what's required to create a successful hybrid work environment. The trio of world-class experts lay out seven essential rules every leader should follow when designing and rolling out a hybrid work plan for their team. 1. Thou shalt coordinate. … [Read more...] about Adam Grant’s 7 Commandments for Successful Hybrid Work
Conny Braams from Unilever; Dara Treseder from Peloton; Forbes CMO Hall of Famer Antonio Lucio; and Frank Cooper III from Visa. Illustration by Alexander Wells for Forbes. Recognizing the 50 Most Influential CMOs in the World By Seth Matlins , Managing Director, Forbes CMO Network Additional reporting by Diane Brady , Emmy Lucas , Olivia Peluso , Lauren Debter , Isabel Lord , Katherine Dunn T wo hundred years before it was first used as a verb, “influence” was a noun denoting the stars’ ability to affect human lives and destinies. Today, we consider “influence” less astrologically and more practically, focusing on the chief marketers who wield it to shape the character and destinies of the brands and businesses they help steward. The link between marketing and influence has always been inextricable. After all, a chief marketer’s job is about nothing more than it is the influencing of attitudes and behaviors in … [Read more...] about The Forbes World’s Most Influential CMOs List: 2022
Share to Twitter Share to Linkedin No person in the United States shall, based on sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.” - Title IX, signed by President Richard Nixon, June 23, 1972 Fifty years ago, Title IX was enacted to ensure gender equity, particularly in federally funded education and sports. Since Title IX there have been significant strides for women, including recent achievements like the overall college enrollment rate for 18- to 24-year-olds being higher for women than for men since 2000. The intentions of Title IX are noble and there should be no doubt that this law has made an indelible mark on generations of women and girls. At the same time, we must also reflect on whether Title IX is fulfilling its promise of protecting women from discrimination and underrepresentation in their educational and … [Read more...] about Title IX At 50: Are Women And Girls Being Treated Equally?
The Taegeukgi, or Korean national flag, and the Samsung Electronics flag fly outside the company’s office in Seocho District, southern Seoul. [JOINT PRESS CORPS] Comments on a recent YouTube video featuring Samsung Electronics Vice Chairman Lee Jae-yong conjure up thoughts of comment sections under popular K-pop music videos. With over 10,000 comments, many flocked to praise Lee for welcoming U.S. President Joe Biden during his visit to Korea in fluent English, calling the 54-year-old businessman the “pride of Korea” and “a true patriot.” But in another alley, called the civic group community, Lee, son of late Samsung Electronics Chairman Lee Kun-hee, is labelled an aggressor, disrupting the country’s order and legal system due to his history of violating the law. Samsung Electronics Vice Chairman Lee Jae-yong shakes hands with U.S. President Joe Biden on May 20 at the company's chip plant in Pyeongtaek, Gyeonggi. [YONHAP] The contrasting views over just one person … [Read more...] about [WHY] Koreans’ love-hate relationship with Samsung
This article first appeared in Forum, The Edge Malaysia Weekly, on June 20, 2022 - June 26, 2022. - A + A AI and blockchain systems add a level of risk to the framework of financial risk management that can be categorised as new technological risks that organisations need to be aware of, and updated in the cybersecurity risk framework. By integrating security into every stage of the digital transformation, we can keep computerised systems safe from cyberthreats. It is imperative that financial risk management spans the entire life cycle, from conception to disposal. Security management is evaluated at certain points called “control gates” or “decision points”. The organisation must ensure security measures are implemented, security concerns are addressed and risks are understood before moving on to the next life cycle phase. Standards can be continually updated and improved using agile approaches. As part of integrating security, a security planning … [Read more...] about My Say: Emerging risks from AI and blockchain systems
Yatish Rajawat – What was your objective in writing the book and what do you think is its impact? Harish Mehta - I’ll go back to say, 3 years, when I was reading books of RBI governors, IAS officers, politicians, etc. I have been involved with NASSCOM from the beginning and have seen how NASSCOM and the IT industry have evolved and how India has changed, I’m very proud of what everyone has done in this process. However, I didn’t see any of those books giving any credit to our industry - NASSCOM is not even listed anywhere, leave alone its contribution. There is an African proverb you may remember or know, “If lions had historians the tales of hunting would be different.” So that drove me to write the book about the story of how the IT industry changed. Like Dr. Sumant Rao Bhosre used to say, 1000 years of the downward spiral of India was arrested by the IT industry of India. NASSCOM was the sutradhar driving it. So that is what I used as a theme in my book. We have put our … [Read more...] about Policy Talk | Startups need to define their vision as an industry
If you're a homeowner, you may be sitting on a golden egg—your home's equity. Whether the housing market has risen, driving up the value of your home, or you've just faithfully made mortgage payments over the years, you may now have a substantial amount of equity that you could borrow against. A home equity loan can be a convenient and cost-efficient way to obtain money for home renovations, debt consolidation, or some other big-ticket item. But where should you look for the lowest interest rate on one? Key Takeaways Home equity loans use your home as security, so their rates are often lower than other forms of borrowing. Credit unions, small local banks, large national banks, and online lenders all offer home equity loans. Interest rates vary from lender to lender. Fees are another important consideration in comparing loan costs. What Is a Home Equity Loan? A home equity loan is a lump-sum loan secured by your home. The interest rate you'll pay can vary … [Read more...] about Which Lenders Have the Lowest Home Equity Loan Rates?