After three and a half years as CEO of the global branding and business strategy agency Wolff Olins, Ije Nwokorie has stepped down, leaving former chief operating officer Sairah Ashman to take his place. (Nwokorie will stay on at the company to mentor client teams.) advertisement advertisement With 23 years working at Wolff Olins, Ashman has a deep familiarity with how the company–whose recent work includes branding for Zocdoc, Grubhub, and 3M–is run. But with an interest in new technologies and a recent masters degree in digital sociology, she is also poised to offer a fresh perspective on the future of branding. One area of focus for Ashman is artificial intelligence and how businesses will be more nimble than government to set the ethics standards for new technologies. Wolff Olins is partnering with leaders in AI, she said, and is interested in helping shape business strategies for new technology companies (for example, by … [Read more...] about Wolff Olins’s New CEO On Branding, AI, And The Future Of The Design Agency
Trademarks and branding
Sara Lee had a choice. The brand could somehow try to harness the power of “WRECK ME DADDY,” or it could realize that any attempt to capitalize on a hilariously raunchy SNL sketch would merely confirm that sketch’s point of mocking the social thirstiness of most brands. advertisement advertisement The sketch, starring Harry Styles, along with SNL cast members Cecily Strong and Bowen Yang, is a look inside what might happen if a social media manager started accidentally posting personal comments with the company account. Where on earth could they have got that idea? Could’ve been the McDonald’s (now deleted, natch) tweet about President Trump that read, “@realDonaldTrump You are actually a disgusting excuse of a President and we would love to have @BarackObama back, also you have tiny hands.” Or maybe this infamous 2011 Chrysler tweet: “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to … [Read more...] about Sara Lee’s spicy, unofficial SNL cameo is exactly what most brands want
In our increasingly DVR’ed/online-streamed/pirated media landscape, getting people to actually watch commercials for products while sitting in front of the television/laptop/microchip-brain-implant is a dicey proposition. Audiences–except perhaps for sports and the occasional awards show–are less captive than ever, which means that integrating the ads into the content itself is increasingly crucial. Product placement (or even jokes about product placement) isn’t a new thing, but it’s only becoming more important. That’s something that the NYC-based sketch comedy team The Punctual Drunks takes on in their “Shameless Product Integration” Law & Order parody. In the two-and-a-half-minute spot directed by Phebe Szatmari, two detectives (Kelley Quinn and Keith Rubin) investigate the only piece of evidence around a homicide: a new Nissan Sentra with an especially roomy trunk and a 1.8-liter, four-cylinder engine that’s very … [Read more...] about The Future Of Brand Integration Is On Full Display In This “Law & Order” Parody
Chobani CEO Hamdi Ulukaya is standing in his company’s industrial-chic test kitchen in lower Manhattan, gleefully doing shots. He’s not drinking alcohol, but something that is, at least for him, another kind of controlled substance: milk. advertisement advertisement Yes, the Greek yogurt titan—the man who once milked cows for a living and famously bootstrapped what became a $1.5-billion-in-annual-revenue company by getting America hooked on the creamy, tart, and protein-rich yogurt of his Turkish youth—is sensitive to dairy. Around the time his trademark mop of curly hair began turning salt-and-pepper, Ulukaya realized that he was lactose intolerant and stopped drinking milk. (Yogurt, because of the fermentation process, is easier to digest.) Then, about a year ago, he began stealthily developing his own plant-based alternative. “Awesome, no?” he says, grabbing an unmarked cardboard carton and pouring himself another small glass of … [Read more...] about Exclusive: Chobani’s empire was built on Greek yogurt. Here’s why its next move is oat milks
Shareholders of Hindustan Unilever enjoyed substantial growth in their investment as the share price of the company more than doubled in the past three years.The scrip rose 106.4 percent from Rs 859.80 on June 27, 2016, to Rs 1774.75, on the same day of 2019. In comparison, the BSE Sensex rose 50 percent during the same period while the Nifty50 soared 46 percent.Let's put the surge in HUL's share price in perspective. Your investment of Rs 10,000 in the company three years ago would be now worth Rs 20,640.Close Analysts at Motilal Oswal expect the stock to rally further to reach Rs 2,070 on multiple moats such as rapidly improving adaptability to market requirements, recognition and strong execution on Naturals and other evolving categories, continuous strong premiumisation trend and extensive use of technology, creating further entry barriers. related news Delhi-NCR pollution: Ola and Microsoft to collect air quality data PFRDA studies proposal to allow pension fund … [Read more...] about HUL shareholders’ wealth doubled in 3 years. Are the best days behind it?