As to why Nissan needed a celebrity at all, Williamson says, “It’s so difficult to get your message across in this attention-starved economy. We need to have very strong messages that can break through quickly, and the use of celebrity increases that potential. Because consumers are bombarded with so many commercial messages, if they see someone the recognize, it generally has a higher potential that they’ll take notice of it. In a perfect world, an idea should be strong enough to still work without the celebrity.” … [Read more...] about Inside car advertising’s celebrity arms race, from Kieran Culkin for VW to Brie Larson for Nissan
Toyota binh dinh
Tata Motors has just confirmed that it is working on a mid-sized sedan codenamed Peregrine. The automaker has been busy over the past year with the launch of cars such as Altroz and Nexon EV as well as updating its lineup to comply with the latest emission norms. Now to bring the battle to the C-sedan segment, Tata Motors is getting ready to introduce Peregrine in the Indian market. … [Read more...] about Tata Motors is working on C-segment sedan Peregrine, weighs fastback design
The Age of Damage, 2010 to the present I believe we are now heading into the third age–the Age of Damage. If the first age was about creating an image but not delivering on it, and the second age was about the genuine delivery by the few, then the third age is poised to be an era during which businesses that are not socially responsible will suffer damage as a result of this failure. Consumers now know more about companies and expect more of them. Not only that, they will now act against those that do not come up to their standards. … [Read more...] about The Three Ages Of Socially Responsible Business
Economists at SMBC Nikko Securities said on March 24 that postponing the Games would reduce the country's GDP this year by some $6 billion. But, they added, the same amount would be gained when the Games are eventually held, effectively cancelling out the losses.Time to show-off your poker skills and win Rs.25 lakhs with no investment. Register Now! … [Read more...] about Coronavirus pandemic: What would the Olympics postponement cost Japan?