Tiktok

Share to Twitter Share to Linkedin There are many factors at play when it comes to social media marketing and paid advertising. With video consumption at an all-time high, brands and influencers vying for attention online, all while consumer’s attention spans are dwindling, and iOS updates presenting new marketing challenges – it’s a lot for marketers to stay abreast of. Fractional CMO & a marketing mentor for brands, Sam Ogborn shares her advice for social media marketing that converts in today’s digital landscape. “The quest for a quick dopamine hit has never been as severe as it is now with the surge of video content across social platforms,” says Ogborn. She emphasizes that brands have two factors working against them when it comes to paid social media marketing. “First is the sponsored icon on paid content, which viewers are now conditioned to seeing and swiping, and second, the thirsty overdone three-second hook, which makes brands look … [Read more...] about Social Media Marketing That Leads To Conversions

Share to Twitter Share to Linkedin Retailers and brands have been observing the buying behavior of millennials for years. But as Generation Z, those born after 1997, settle into adulthood with their incomes and financial literacy, their shopping habits are quite different than their millennial counterparts, encouraging businesses to pay close attention to how they should appeal to their new audience. With 37% of Gen Z regularly shopping online as entertainment , it’s a clear indication that this generation desires to be entertained and immersed in the client experiences they choose to partake in. Therefore, to remain relevant in today's marketplace, businesses must create an enticing customer experience that combines traditional marketing tactics with immersive commerce models. “Gen Z is really changing the shopping landscape as we know it. They’re shopping online differently. They’re using things like TikTok to search for products. There are 7.3 million … [Read more...] about Generation Z Gravitates Towards Immersive Tech-Driven Experiences

Share to Twitter Share to Linkedin Even with a record number of traditional jobs available, the number of independent workers in the U.S. keep climbing, according to new research. There are now 64.6 million independent workers in the U.S., according to “ Happier, Healthier Wealthier: The State of Independence in America, ” issued by MBO Partners, a provider of back-office services to independent workers. The report found that the number of full-time independents—those working 15 hours a week or more—is 21.6 million, up from 15.3 million in 2019. The number of high-income independents—those earning $100,000 a year or more—rose to 4.4 million, up 16% from last year, as a result, in part, of corporations relying more on highly skilled independents. And those dipping a toe in the water at least once a month grew to 31.9 million, up from 15.8 million in 2020. Drivers of this trend include the macroeconomic climate, advances in platforms and other … [Read more...] about The Next Career Move For Americans Looking For A Healthier Lifestyle: Working For Themselves

Share to Twitter Share to Linkedin The beauty of social media for small businesses is that, used correctly and wielded carefully, it really can be a competitive tool in getting your fair share of local customers and revenue. You don’t need a big marketing budget or a large agency. You do need to know how to utilize social media and the potential tools to your advantage. To gain more insights, I reached out to Tom Keiser, the CEO of Hootsuite and the current owner and CEO of Stuckey’s , Stephanie Stuckey. Her current revival of this long-time small business brand echoes the continued rise of small businesses in the USA. According to research by the drop shipping company Oberlo , in 2022 the number of small businesses in the United States (US) reached 33.2 million. The increase in the number of small businesses in the US in 2022 is representative of the sustained growth as it marks a 2.2 percent increase from the previous year and an overall growth of 12.2 … [Read more...] about Hootsuite CEO And Stuckey’s Owner Provide Insights On How Social Media Marketing Can Help Small Businesses Compete Successfully

Share to Twitter Share to Linkedin Turns out Gen Z’ers and millennials think their parents’ music is not only cool to listen to but also to master on guitar, piano and other instruments. Players ages 25-34 are leaning into the music of Gen X and Boomers, with songs from the ‘70s, ‘80s and ‘90s trending as their top choices of 2022 on Yousician , a platform where fans can learn to play music that counts 20 million monthly users. Yousician is unveiling its first-ever year in review report, and the nostalgia is strong. “We see that actively playing music and learning to play a musical instrument is something that strongly resonates with digitally native Gen Z. This generation is obsessed with all things from the ‘90s and early '00s, including music and fashion, and is surprisingly seeking simpler pre-social media activities,” says Elena Zozulya, Yousician’s vice president of product management. “Among other supporting trends, we see increased … [Read more...] about From Metallica To Chili Peppers, Gen Z, Millennials Leaned Into Their Parents’ Music This Year