According to experts, OTT prices in India are higher than that of cable TV, which is not the case in the West. In the US, Netflix costs $15 while a cable connection is for $100. This is why if major OTT players release cheaper packs, this discrepancy may be met in India. … [Read more...] about More OTTs launch small packs; ZEE5 announces new plan at Rs 365 a year
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Explained: Another challenge for broadcasters as NTO 2.0 jitters haunt them
What is more interesting is that earlier this year when the Indian Broadcasting Foundation (IBF) and nine other petitioners challenged the amendments to NTO 2.0, which was notified on January 1, the Bombay High Court had asked TRAI and the petitioners to not go ahead with the implementation. … [Read more...] about Explained: Another challenge for broadcasters as NTO 2.0 jitters haunt them
Brands taking note of digital premieres; Vidya Balan’s Shakuntala Devi gets a beverage partner
“What makes this association even more special is the relevance of the platforms in recent times especially if we see an increase in OTT /online streaming consumption,” said Puneet Das, Vice President Marketing, Beverages- India, TATA Consumer Products. … [Read more...] about Brands taking note of digital premieres; Vidya Balan’s Shakuntala Devi gets a beverage partner
