Frog Design–already one of the most influential design firms in the world–has just caught a very big fish: Jan Chipchase, formerly Nokia’s chief usability researcher, is leaving the Finnish firm and joining Frog as Executive Creative Director of Global Insights. advertisement advertisement Chipchase will be based in Shanghai, and that tells you a lot about both what Frog is hoping to do and what Chipchase has done in the past. At Nokia, Chipchase was at the leading edge of Nokia’s overarching strategy: They’re about volume not price premium, and as such, they’ve growth in the last few years has been predicated on selling cell phones to the few populations in the world that don’t have them already. Namely, the developing world, in countries all across Asia and Africa. To support that, Chipchase flew all over the world for Nokia, watching how people used cell phones. And what he’s discovered has been richer than anything you could … [Read more...] about Jan Chipchase, Nokia’s Usability Guru, Leaves for Frog Design
Ticketing system design
advertisement advertisement It must suck being Al Gore. All he has to do is flip on the lights atpicks up a. Never mind that he in the 21st century than, oh, So you can imagine the ridiculous lengths he has to go to to provewhat or how he designs his offices. As to theGeneration. A lot of effort went into making the place seem The 5,000-square-foot space is on the 48th floor of One Bryant Park, It’s obviously pretty plain. (This is about as sexy as things get inEnvision Design, who Some of its basic stuff: More than 90 percent of the wood is Forest advertisement Some of it was more involved. Consider Wilson’s search for flooring:then it comes to the United He settled on some rubber material made partly out of recycled car The problem with all this critic-proofing is that it skews theLord. So Wilson agreed to use the real This is the pain of being Al Gore. The prophet of environmental advertisement Talk about inconvenient. [Images courtesy Envision] … [Read more...] about The True Inconveniences of Designing Al Gore’s Office
JENNY FLEISS AND JENN HYMANCofounders, RentTheRunway advertisement advertisement President Fleiss, 27, left, and CEO Hyman, 30, offer every woman her dream closet with affordable rentals of designer dresses. Hyman: “Women feel this constant pressure to wear something new, especially now that pictures are posted on sites like Facebook. We want to enable women to have a new dress for every occasion.” Fleiss: “Pick a dress you love, and we’ll send it in two sizes to ensure the perfect fit. When you’re finished, pop it in the mailbox, and we’ll take care of the dry cleaning. Renting costs $50 to $300, just 10% of the retail value. Women today have a cost-per-wear mentality, and it’s stylish to be thrifty. We have more than 750,000 members, and we’re adding 20,000 every week.” Hyman: “We’ve developed personal relationships with more than 100 brands to make sure we get the most current inventory. Herve Leger, … [Read more...] about RentTheRunway Lets You Wear Designer Fashion on the Cheap
advertisement advertisement Entrepreneurs are increasingly turning their eyes to developing markets–because if you can provide places like Africa with products that are vital to the population, you can ignite economic and social development and profit at the same time. Everybody wins. But how do you design a product that the developing world needs? Artefact, a Seattle-based design consultancy, specializes in that problem. Tomorrow they’ll be holding an online seminar at My Design Shop about what they’ve learned, and the detailed steps involved in planning overseas field research. In advance of the talk, we spoke with Martijn van Tilburg and Masuma Henry the designer and UX researcher who’ll be leading the seminar. Van Tilburg says the main challenge is simply knowing what people in the developing world might want or need, given how vastly different their daily lives are from our own–and that’s why Artefact views the research period as the most … [Read more...] about Field Research Can Be Rough, but It’s the Only Way to Design for the Developing World
Big design firms such as IDEO and Smart Design have made millions on their “design thinking” and “human-centered design process.” Which is good for them, but doesn’t necessarily teach you how to crib their mojo for your own endeavors. Peter Robie, an Engineering professor at Dartmouth, has an answer that would make Dunder Mifflin’s Michael Scott: Copy improv comedy classes. Apparently, in his Design Thinking course, Robie has students act out how people use the objects around them. It’s a technique learned from experience. According to The Dartmouth Engineer: “This class on improv is a tool for brainstorming,” he explains. “I’ve …”Everyone thinks that they know how to brainstorm, but in fact, Robie goes on to offer some pretty sharp nuggets about what human-centered design actually boils down to, and why it actually matters: “In “…because “good designers are astute observers … [Read more...] about Do Improv Comedians Make the Best Design Thinkers?