Published 6:00 am PDT, Saturday, July 13, 2019 In this June 26, 2019, photo artwork created by children during Energy Express program displayed on a door at Southern Appalachian Labor on Beards Fork Road in Robson, W.Va. (Rick Barbero/The Register-Herald via AP) less In this June 26, 2019, photo artwork created by children during Energy Express program displayed on a door at Southern Appalachian Labor on Beards Fork Road in Robson, W.Va. (Rick Barbero/The Register-Herald ... more Photo: Rick Barbero, AP Photo: Rick Barbero, AP Image 1 of / 3 Caption Close Image 1 of 3 In this June 26, 2019, photo artwork created by children during Energy Express program displayed on a door at Southern Appalachian Labor on Beards Fork Road in Robson, W.Va. (Rick Barbero/The Register-Herald via … [Read more...] about Program works to engage children in reading and the arts
Tactics and strategy difference
Tapping into a dissatisfaction with social media, cosmetics firm Lush recently announced that it would move away from it, justifying its decision by drawing attention to the financial and ethical cost of using social media. The move marks Lush as the latest brand to take a new approach online. It’s a global brand, whose environmentally-conscious products appeal to an ethically-aware consumer. Its “switching up social” campaign fits with its independently-minded image and targets consumers who identify with Lush’s fashionably rebellious character. So Lush’s anti-social media decision fits its brand, its target audience, and taps into a broader community of people fed up with social media. However, Lush’s strategy is not a one-size-fits-all solution. Budget pub chain Wetherspoons also rejected social media in April last year. With its social channels populated by unhappy clients (found via #wetherspoons), the brand tried to distance itself from this … [Read more...] about Why did Lush, Apple and Wetherspoons quit Twitter?
Relying on Big Data to make business decisions can be a smart strategy -- and can also lead you in the wrong direction. Here's how to use it wisely. Benjamin Gilad Published 8:45 am CDT, Tuesday, March 26, 2019 Photo: Monty Rakusen | Getty Images Photo: Monty Rakusen | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Monty Rakusen | Getty Images Why Big Data Can Fail You and How to Use It to Your Benefit 1 / 1 Back to Gallery The following excerpt is from Benjamin Gilad and Mark Chussil’s book The New Employee Manual: A No-Holds-Barred Look at Corporate Life. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound Google the verb “Big … [Read more...] about Why Big Data Can Fail You and How to Use It to Your Benefit
Billionaire Reid Hoffman quietly became a major force in Democratic politics over the last two years, but his groups’ clashes within the party and involvement in controversial campaign tactics are causing some Democrats to question whether partnering with him on a $35 million-plus overhaul of the party's data infrastructure would be a mistake. Democratic operatives and groups that have worked with Hoffman say his spending in 2017 and 2018 put him in the league of top party givers such as Tom Steyer and Donald Sussman. But some Democrats told POLITICO they believe the LinkedIn co-founder and his allies — intent on taking risks with his money and breaking with the status quo — failed to properly vet their partners and made avoidable mistakes as they rapidly expanded their political work.Story Continued Below During the 2017 gubernatorial and state legislature races in Virginia, party leaders and a Hoffman-funded group fought bitterly over strategy and access to voter … [Read more...] about Tech billionaire, Democrats clash over campaign tactics and data
When Snap appointed a chief strategy officer (CSO) in 2014, the move was widely noticed — and not just because the owner of the Snapchat messaging app had picked a banker who made his name advising on the massive initial public offering of Alibaba, the Chinese e-commerce group. It was the first time Snap had employed a CSO. The role of the CSO is only a few decades old, but it is growing increasingly popular. Companies large and small continue to create the CSO position. They apparently recognize the value of having a member of the C-suite who is primarily oriented to the long-term future of the company, and to sustainability and profitability. Unlike the CEO, whose day job often focuses on short-term performance, the CSO can, in theory, concentrate on the future. And unlike other C-suite officers such as the chief financial officer, the chief marketing officer, or the chief information officer — whose points of view are influenced by the sometimes large functions … [Read more...] about Memo to the CEO: Is Your Chief Strategy Officer Set Up for Success?