Superhuman athlete, comedic actor, and $500-million brand LeBron James is now a typeface. So are Kobe Bryant and Kevin Durant. Working with the London-based design firm Sawdust, Nike has created fonts for some of the most popular basketball players. Eye-roll inducing? Certainly. It’s also smart—if used the right way. advertisement advertisement Composed of Jonathan Quainton and Rob Gonzalez, Sawdust has carved a niche in the bespoke typeface business mostly working with editorial clients. They met while studying graphic design at Oxford and after working separately as freelancers and at agencies in Denmark and London, the two banded together to open their own studio in 2006. (You might recognize their identity for Fast Company‘s Innovation Festival and Innovation by Design Awards.) Nike Basketball has worked with Sawdust on and off for years to create logos for its players, like Maya Moore and Blake Griffin. And while a logo is the norm for marketing … [Read more...] about Typefaces For Pro Basketball Players: Gimmick or Genius?
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President Obama always wears the same thing. Which is part of his secret to getting so much done. advertisement advertisement As he told Vanity Fair: “You’ll see I wear only gray or blue suits,” [Obama] said. “I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.” This is because, the Commander in Chief explained, the act of making a decision erodes your ability to make later decisions. Psychologists call it decision fatigue: it’s why shopping for groceries can be so exhausting and judges give harsher rulings later in the day. Managing decision fatigue calls for the high-value, low-effort systemization that entrepreneurs swear by. Whether or not our offices are oval, we need to find ways to reduce friction in our days. As Obama says: “You need to focus your decision-making energy. You need to routinize yourself. You … [Read more...] about Always Wear The Same Suit: Obama’s Presidential Productivity Secrets
As the Internet has found itself engulfed in a silly debate about whether the most dominant female athlete is more worthy of the title of “sportsperson of the year” than a horse, one pleasant side effect is that we are at least talking about female athletes. There are many of them, but outside of Serena Williams and Ronda Rousey, we don’t spend nearly as much time discussing them as we do their male counterparts. But at the end of a year that saw Williams continue to play at an unprecedented level, Rousey live out the plot of Rocky 3, the USWNT win the World Cup, Jen Welter and Sarah Thomas break into the boy’s club that is the NFL as coach and ref, and Simone Biles prepare to become a household name in next year’s Olympics, there are a lot of women doing heroic things in sports. advertisement “Heroic” is the operative word there, too, as this very neat piece of brand synergy from espnW and Marvel (both of which share Disney as a parent … [Read more...] about Serena Williams, Ronda Rousey, And More Turned into Superheroes by Marvel and espnW