Today the iPhone celebrates its 10th anniversary as one of the best-selling products of all time. As a communication specialist, I mark the event for a slightly different reason. The launch of the iPhone was accompanied by one of the best business presentations in corporate history. Here are five techniques that Steve Jobs used to make the iPhone launch magical and memorable, tips that you can use in your very next pitch or presentation. 1. The Setup A good story--and nearly every successful Hollywood movie--follows the three-act structure: setup, conflict, and resolution. The setup is key. It introduces the characters and provides the background to move the action forward. In the 2007 iPhone presentation, Jobs built up the narrative before he even mentioned a new product. "This is a day I've been looking forward to for two and a half years," Jobs began. "Every once in a while, a revolutionary product comes along that changes everything ... Apple … [Read more...] about 5 Reasons Why Steve Jobs’s iPhone Keynote Is Still the Best Presentation of All Time
Super brain power
Share to Twitter Share to Linkedin Jenna Kutcher is crystal clear on what she wants in life, and she’s figured out how to get it. This 30-something Minnesota mom treasures her at-home time with her husband and two little girls. She does the things other moms do—grocery shopping, struggling with nap time, keeping tabs on house repairs, cleaning up spilled Cheerios from the kitchen floor. For Jenna, there’s nothing in the world more important than the happiness and wellbeing of her family. She clearly embraces the adage that “no other success can compensate for failure in the home.” Stay-at-home Jenna is also one of the best-known social media influencers on the planet. After buying a $300 camera on Craigslist, Jenna became an award-winning wedding photographer. She loved that. But she dreamed a different dream and decided she preferred working from her cozy craftsman home in her yoga pants. To provide practical advice to other women entrepreneurs, … [Read more...] about This Goal Digger Can Help You Tap Your Own Potential
When you’re hiring new candidates, how much do you prioritize cultural fit? Your answer to this question may depend on whether you’d consider your company’s culture a broth or a gumbo. advertisement advertisement A broth has exactly one consistency and flavor, while a gumbo features distinct ingredients, each one retaining its unique flavor while contributing perfectly to the overall taste. In my years within the DEI space, I’ve observed quite a few companies adopt a “broth” recruiting approach, vetting candidates based on how seamlessly they believe they’ll fit into their existing corporate culture. Ideally, this practice should revolve around assessing how well candidates align with a company’s values and vision. In reality, it may mean something more arbitrary—using the same jargon and lingo, laughing at the same jokes, adopting the “right” business casual look, etc. Some diverse candidates do check these boxes but many others do not—and their … [Read more...] about When the push for ‘cultural fit’ creates a DEI blindspot
Share to Twitter Share to Linkedin Typically, any discussion of actively removing carbon dioxide (CO 2 ) from the earth’s atmosphere to help reduce the greenhouse effect of manmade emissions has so far centered on carbon storage and capture. That usually means removing CO 2 from the waste stream at a high-emission generation point (for example, a power plant) and then putting it into long-term storage, such as by pumping it far underground. The problem with that approach is that it layers costs upon costs, with only very diffuse benefits. That makes it really difficult to get off the ground in any scalable way. What if instead, our elevated levels of atmospheric CO 2 were viewed as a business opportunity? That’s the approach that the folks at AirCapture LLC, based in Berkeley, California, are taking. Their mission is to use their Direct Air Capture (DAC) technology to pull CO 2 straight from the atmosphere, anywhere it’s needed for other industrial … [Read more...] about AirCapture And 3D Systems Partner To Make Decarbonizing Our Atmosphere Profitable
Chanakya Chaudhary, vice-president of corporate service, Tata Steel. In 1988, when Chanakya Chaudhary joined Tata Steel as a young graduate, an engineer trainee, little did he know that he would have to climb mountains to pick up lessons on endurance, team spirit, and leadership. Four years before Chaudhary came on board, the home-grown steel major had set up Tata Youth Adventure Centre, today popularly known as the Tata Steel Adventure Foundation. This was initiated by the legendary mountaineer Bachendri Pal, the first Indian woman to climb Mt Everest. Chaudhary, who is the current vice-president of corporate service at Tata Steel, shares Tata Steel’s less-known legacy in sports with Storyboard18. The company started Tata Youth Adventure Centre as an outbound leadership institute to push trainees to withstand unpredictable situations. Chaudhary and a team of trainees had to reach Uttarkashi through several tough treks. He admits, to date, it is one of the most challenging … [Read more...] about Storyboard18 | Steel & Sports: Dive into Tata Steel’s legacy in promoting sports culture in India
Gaurav Manchanda, owner of FC Bengaluru United. (Image: Twitter) In an era of data analysis, artificial intelligence (AI) and number crunching, even in an intrinsically instinctive activity like football, technology has a part to play in a team’s development, just as a good coach or infrastructure do. While FC Bengaluru United (FCBU) signed up Khalid Jamil recently, considered one of the country’s leading coaches, an important element of their partnership with Sevilla Fútbol Club is innovation and technology. While a lot of clubs tackle developmental programmes, marketing and branding, FCBU co-owner Gaurav Manchanda says, an interesting element to their partnership is the use of data. “Bengaluru is the IT capital of India, with its engineers, knowhow, etc. These will help us get smart about how to use data for such a young club, but Sevilla also has this treasure trove of information that helps them get better on the field.” Manchanda, speaking over Zoom after an event … [Read more...] about Bengaluru United-Sevilla FC deal is a step to share knowledge, technology and increase fan base
BCCI President Sourav Ganguly (Image: Reuters) In cricket, the importance of timing is well documented. And even if most of the current Board of Control for Cricket in India (BCCI) officials haven’t played any first-class match, they are luckily being led by Sourav Ganguly, the president, who, during his playing days, was known for his impeccable timing while batting. The timing of the BCCI email, just after the staggering windfall from the IPL e-auction got over, regarding the increase in monthly pensions of former cricketers and umpires is a classic example. However, this decision is only the first run of a ‘big welfare innings from the BCCI’. Doubtless, there is no sports federation which comes even remotely closer to the BCCI in terms of professionalism and self-sustainable and enviable economic model. Yet, there is still so much to be done by the BCCI itself. With great power and bigger money pool, perhaps, it is not inappropriate to expect a bigger responsibility … [Read more...] about After the IPL windfall at least, will BCCI give a bow to the billion cricket fans?