Joining the culture club Talking to industry sources about it, these seemingly random forays into unexpected merchandise are the next evolution in brands’ never-ending quest to become a part of culture. There is a virtuous cycle, in which when a brand makes something like a T-shirt or burger-scented candles, it’s essentially asking permission to participate in pop culture, and the reaction determines whether that permission is granted or not. If it is, the brand needs to find the next way that it can surprise and delight fans in a new way. Oreo? Popeyes? In the club. KFC? In the VIP room. Dunkin’? Sitting outside on the curb. McDonald’s? At the velvet rope bouncing on the balls of its feet waiting to see if it earns the nod. … [Read more...] about Blame millennials: McDonald’s candles smell like the future of marketing
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Plane Shame’s biggest flaw is that it ignores the structural factors at play when it comes to climate change. Many argue that it’s not individuals’ responsibility to reduce their carbon emissions (even if it’s morally good) because it’s simply not enough to make a difference. Instead, it’s governments and corporations that have to change the nature of their operations. After all, a 2017 report found that only 100 companies have been responsible for 71% of all emissions since 1988. … [Read more...] about This site will show you exactly how ashamed you should be of flying
Somehow, San Francisco comes in second place after New York City. If that’s actually the case, the U.S. transportation system is in big trouble. Because while San Francisco is served by many different transit types (subway, light rail, buses), it still can take hours to cross the seven mile by seven mile city using public transportation. … [Read more...] about The Cities With The Best Public Transportation In The U.S.
Despite BYD’s enviable market position, startups and established car manufacturers will continue to threaten it. Chinese companies and venture capital firms are reportedly investing hundreds of millions of dollars into new energy vehicles. And critics contend that BYD cars don’t have the acceleration or battery mileage that competitors offer. Li says BYD battery compositions are safer than alternatives. Consequently, though, there are technological restrictions. BYD batteries use aluminum, cadmium, cobalt, graphite, lithium, iron phosphate, and nickel. … [Read more...] about The Biggest Electric Vehicle Company You’ve Never Heard Of
Preparation over f*cking planning “Plans can’t account for the unexpected. Forget Post-it notes and Sharpie markers; you better put wet wipes and ponchos on that supply list. Stop making plans and start making progress,” the authors write. Iteration, and its buzzword-worthy cousin, design thinking, can only go so far. Do you have a contingency plan in place in case you need to make changes to what you think is the final version of that client work you just submitted? … [Read more...] about Gave up on your New Year’s resolutions? Recharge your creativity with this no-nonsense advice