Can we swap mailing lists? Specialised lists epitomise target marketing but can be costly. Suppliers of home security systems and consumer medical equipment can trade rosters to expand their markets, as can a commercial insurance broker and temp agency. Appliances marketers can tie up with credit card providers for identifying target customers in offering customised deals. Construction companies can benefit from a tie up with banks. … [Read more...] about Want more from marketing? Collaborate to stretch your budgets
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Another good space to buy art is the India Art Fair, held every January. From what we hear, there will be an edition, albeit a smaller one, in 2021 and you can browse through works of artists represented by a whole range of art galleries from India and abroad (New York, Paris, Berlin and London galleries often are represented at the fair). The India Art Fair is not as snooty as a high-end gallery, and once word gets around that you have bought a significant piece of art, even the supercilious will begin approaching you themselves. … [Read more...] about Buying art for dummies: Why you should buy, what you should buy and how you should build up your art portfolio to offer you both joy and great returns
Bihar polls 2020: BJP chief JP Nadda meets CM Nitish Kumar, discusses seat-sharing arrangement Opposition MPs give notices in Parliament seeking discussion on India-China standoff: Sources Delhi govt directs 33 private hospitals to reserve 80% of ICU beds for COVID-19 patients … [Read more...] about S Sreesanth’s spot-fixing ban ends; I am free, says the bowler
Troubles crept into the Hockey India League (HIL), once touted as the biggest money spinner for the game. It did not see the light of the day from 2018 onwards. The biggest roadblock came from the franchisees, some of whom earned nothing. Hockey India said the tournament will return in 2019 in a five-player format but it has not happened. Players and officials across the world maintain that a 5-a-side tournament will kill the game. It’s Batra’s obsession that a five-a-side would be the T20 version of cricket. … [Read more...] about Hockey India, a poor cousin of BCCI, rocked by a cricket-like power struggle
Vaccine development is a long, complex process. Unlike drugs that are given to people with a diseased, vaccines are given to healthy people and also vulnerable sections such as children, pregnant women and the elderly. So rigorous tests are compulsory. History says that the fastest time it took to develop a vaccine is five years, but it usually takes double or sometimes triple that time. … [Read more...] about Explained | What is the 12-minute ad cap that TRAI is asking TV channels to follow?