What makes a good holiday gift? For an increasing number of consumers, it’s the satisfaction of knowing that part of a purchase is going to a good cause. An annual survey by public relations firm Edelman found that more people than ever before–53% in 2012–consider a brand’s social causes when making a purchase. advertisement advertisement For many of these consumers, the “buy one, give one” (B1G1) approach seems like an obvious way to support meaningful social causes while shopping. The concept is simple: your purchase ensures the donation of a similar good, presumably to someone in need. Toms Shoes introduced the idea seven years ago, and since then, countless others have entered the fray. You can buy B1G1 flashlights, toothbrushes, medical scrubs, animal blankies, and much, much more. Especially around the holidays, B1G1 lets consumers feel altruistic about their purchasing decisions. But does it actually make a difference to the … [Read more...] about 7 Questions To Ask Before You Make A Buy-One-Give-One Purchase
Being a teen is hard. No one looks their best, everyone is horny, and almost no one knows what the hell they’re doing. Adolescence is made more difficult by bad information, often received from well intentioned friends on everything from dating to sex, if not a total dearth of it. advertisement advertisement To get teens answers to all their questions–even the ones they’re most embarrassed to ask–Planned Parenthood teamed up with digital agency Work & Co to develop Roo: a helpful chatbot that will answer questions on everything from relationships to sexually transmitted diseases. The bot is a winner of Fast Company‘s 2019 World Changing Ideas winners in the Consumer Products category. If you ask Roo about red bumps, it will respond that you may have an ingrown hair or a sexually transmitted disease and direct you to see your doctor. The bot will also ask if you want more information and if you say yes, it will direct you to series … [Read more...] about Planned Parenthood’s Roo chatbot will answer all your most embarrassing sex questions
I was talking with the head of research and development for a major medical device company, and he was really frustrated. “Anett,” he said, “my leadership team doesn’t understand what we’re doing. We’re not just a back-office function supporting the company–we’re building our products!” He felt like his team was getting trampled on and disregarded–he just didn’t know how to get his message across. advertisement advertisement People in STEM (science, technology, engineering, and math) fields are used to getting blank stares and being asked dumb questions when they talk about their work. But it’s not that everyone else is stupid–it’s just that you know a lot more about the technical details than they do. In other words, it’s a communication challenge: You need some better ways to present your solutions, discoveries, or obstacles to everybody else in your organization–to translate … [Read more...] about The Tech Geek’s Guide To Talking To Other People At Work
advertisement advertisement Eric Kuhn, 41, is the founder and CEO of FoundersCard, which offers networking opportunities, discounts, and perks for entrepreneurs and innovators. Since its founding at the end of 2009, FoundersCard, which is profitable, has been growing steadily–but more slowly than Kuhn might let it, since part of its value comes from its exclusivity. How’d you get the idea for FoundersCard? It was when I was on the roadshow for Varsity Books [his first company], which was going public, back in the Internet 1.0 days. The investment bankers were coordinating all the travel. Every night I stayed in a different city. I remember staying at amazing hotels: the Mandarin Oriental, the Four Seasons. I remember talking to [the bankers], asking, How much does this cost? It turned out they could travel in this kind of style because they received these incredible deals because of who their companies were. That struck me as odd, that it was the investment … [Read more...] about Fast Talk: How FoundersCard Brings Exclusivity To The Startup Set
In prior discussions about smart cities, including the global rankings I published on Co.Exist a few weeks ago, I believe many of us have under-emphasized the importance of cities in creating an enabling environment for emerging technology companies. advertisement advertisement This was a key issue addressed at the first-ever Cities Summit held in Vancouver earlier this month. Mayors of 35 cities around the world joined with executives and consultants in an intense day and a half of panels discussing open cities, digital cities, urban laboratories, smart-city financing, and startup cities. One of the most interesting conversations was about “Startup Cities.” Nanci Klein of San Jose spoke about the five different industrial areas that the city is promoting, as well as the role of the city in supporting the local startup community. One of San Jose’s early insights was addressing the bureaucratic hurdles in their procurement process by creating a demonstration … [Read more...] about How Can You Build A Smart City?