A recent FICCI report says that the Indian sports segment grew 62 percent in 2021, exceeding pre COVID-19 levels, and television garnered 84 percent of media spends on sports. (Image: Salman Hossain via Unsplash) Sports is giving Bollywood a run for its money when it comes to endorsements and sponsorships. Arun Pandey, CMD, Rhiti Sports Management (P) Ltd, in the Digital Acceleration 2.0 report by Duff & Phelps says the emergence of D2C brands is leading to marketers looking at associations with celebrity brands for targeted outreach of their products. And it is not just about Bollywood anymore. He says cricketers, sportspersons and other social media influencers are being roped in as brand ambassadors where the strategy is to associate with the endorser who can ensure better and higher engagement with the product’s potential consumers. Live sports pushing the envelope for the genre “Linear TV and Live sports as a category is on an all-time high with emerging … [Read more...] about Storyboard18 | Is sports pushing Bollywood out of the marketing spotlight?
Stock market all time high
Foreign investors offload over 7 trillion won of Korean stocks in Q1
A banker watches news on the Russia-Ukraine war at a bank in central Seoul on March 31. [YONHAP] Foreign investors net sold more than 7 trillion won ($5.6 billion) of Korean stocks in the first quarter. LG Energy Solution, with its record-setting initial public offering that went public in January, was the most sold stock by foreign investors in January through March. As the market continues to stay sluggish this year, analysts have lowered their projections on the Kospi in an indication that it may be difficult for the benchmark index to once again reach 3,000 points within the year. Foreign investors net sold 7.57 trillion won Korean stocks in the first quarter. They net sold 5.5 trillion won Kospi stocks, and 1.8 trillion won of secondary Kosdaq stocks. The total market capitalization for Kospi stocks owned by foreign investors was down to 31.61 percent as of last month, the lowest since 31.54 percent recorded in January 2016. They net sold 2.95 trillion won of battery … [Read more...] about Foreign investors offload over 7 trillion won of Korean stocks in Q1
Citi strategists say buy the dip in stocks on ‘healthy’ returns
- A + A (May 26): It’s time to buy the dip in stocks, particularly in Europe and emerging markets, on their appealing valuations after a steep global sell-off, according to strategists at Citigroup Inc. Strategists led by Robert Buckland said in a note that Citi’s bear market checklist is currently warning about only six out of 18 red flags, which compare with 13 red flags prior to the global financial crisis and 17.5 red flags before the 2000-2003 sell-off. In the past, investing in equities when the indicator of market red flags dropped to similar levels had generated “healthy” 12-month gains of 31% on average, they said. The US stock market triggered more concerns on Citi’s checklist during the peak of last year’s global equities rally compared to Europe and emerging markets, which makes strategists favour the latter on cheaper valuations. The S&P 500 and STOXX 600 are each down about 16% this year in US dollar terms, while the MSCI EM Index has fallen 17%. … [Read more...] about Citi strategists say buy the dip in stocks on ‘healthy’ returns
Stocks end lower over gloomy outlook on inflation
A screen in Hana Bank's trading room in central Seoul shows the Kospi closing at 2,612.45 points on Thursday, down 4.77 points, or 0.18 percent, from the previous trading day. [NEWS1] Stocks ended lower Thursday over the gloomy outlook on inflation and concerns over aggressive monetary tightening. The won fell against the dollar. The Kospi lost 4.77 points, or 0.18 percent, to close at 2,612.45. Trading volume was light at 583.60 million shares worth 8.48 trillion won ($6.69 billion), with decliners outpacing gainers 422 to 395. Institutional investors sold a net 155.8 billion won, while retail and foreign investors bought a net 95.6 billion won and 37.8 billion won worth of shares each. The index opened higher, tracking overnight gains on Wall Street, as the U.S. Federal Reserve's minutes of the early May meeting indicated some flexibility in its rate hike plans. But the market turned lower, after the Bank of Korea (BOK) raised the base interest rate by a quarter … [Read more...] about Stocks end lower over gloomy outlook on inflation
Global LNG markets brace for unknowns ahead of winter
- A + A DAEGU, South Korea (May 26): Global liquefied natural gas (LNG) buyers and sellers are bracing for more uncertainty over Russian supplies and a murky demand outlook from Europe and top importer China in the run-up to peak winter season, industry executives said. Western sanctions on Russia due to the Ukraine invasion have sparked fears of disruption of Russian gas supply to Europe, sending global gas prices to all-time highs earlier this year and raising energy security concerns. Moscow calls its action a special military operation. In addition to unpredictable weather, it remains unclear whether there will be further cuts in Russian supplies to Europe, the executives said. Also uncertain is whether Europe can build new LNG import infrastructure in time to replace massive Russian volumes, they added. One more question is when China will lift COVID restrictions, which have slashed imports in the first five months of this year. "We have massive uncertainty … [Read more...] about Global LNG markets brace for unknowns ahead of winter
Storyboard18 x Just Sports | Trends to watch for in sports marketing for a modern marketer
With the rise of more sportswomen, we will see more support from brands towards women in sports and the sports for women. (Representational image: David Suarez via Unsplash) Whether you’re an athlete yourself or a fan of sports, follow an individual team or a player, or just casually watch from time to time, sports will bring out your team spirit and provide inspiration or hope in untold ways. Sport brands have a very powerful role in their fans’ lives, which means that they need to think about how they operate their business, how they engage fans and what kind of messages they deliver to society. The concept of creating a shared value between sports teams, local communities and fan communities is stronger now than ever. Though it’s hard to know what’s coming, keep reading to see what’s trending in the world of sports marketing as I see it. 1. Experience it: Sports marketing is increasingly about giving customers the feeling that they are a part of something good, … [Read more...] about Storyboard18 x Just Sports | Trends to watch for in sports marketing for a modern marketer
How San Francisco’s Bluestem Restaurant & Market Has Evolved And Grown In The Past Decade
Share to Twitter Share to Linkedin Bluestem Restaurant & Market located in the heart of downtown San Francisco celebrated its 10th anniversary last year and with it managed to overcome the peak of the pandemic and reemerge as a stronger, all-encompassing one-stop-shop for hungry guests looking for a dining experience, whether it be a quick midday lunch or five course dinner. With a menu focused on utilizing the highest quality bounty of ingredients Northern California has to offer, combined with the global diversity of cultures and flavors San Francisco is known for, Bluestem offers diners a unique selection of sharable plates. The new menu takes inspiration from the many culinary traditions and techniques that has been brought by waves of immigration spanning more than two centuries to the city. “Bluestem has always been committed to local and sustainable cooking,” says Adam Jed, co-founder of Bluestem Restaurant & Market. “With the reopening we … [Read more...] about How San Francisco’s Bluestem Restaurant & Market Has Evolved And Grown In The Past Decade
Delhi High Court split ruling: Marital rape still not a crime in India
India is one of only 32 countries in the world, including Pakistan, Bangladesh and Libya, where marital rape is still not considered a crime. (Illustration: eShe) In another setback for Indian women, the safeguard for a husband against a rape charge by his wife remained intact in the Indian Penal Code (IPC) after a two-judge bench in the Delhi High Court gave a split ruling on May 11, 2022, while hearing a case against marital rape. The bench, comprising Justice Rajiv Shakdher and Justice C. Hari Shankar, gave opposing rulings. The former deemed the law unconstitutional and “steeped in patriarchy and misogyny” whereas the latter felt that removing the law would hurt marriage as an institution. The question arises: what kind of an institution demands subjugation of one partner and allows cruelty and inhumanity by the other? And can such an ‘institution’ be the bedrock of a modern democratic society? “'My body, my right’ is an integral part of the right to personal liberty … [Read more...] about Delhi High Court split ruling: Marital rape still not a crime in India
Most Asian stocks rise after Fed minutes; China growth woes hit currencies
- A + A BENGALURU (May 26): Most emerging market stocks in Asia eked out gains on Thursday (May 26) on signs that the US Federal Reserve (Fed) could pause policy tightening later in the year, while regional currencies took a hit from concerns over slowing growth in China. Shares in Singapore led the region's markets higher with a gain of 0.8%, while stocks in Taiwan and India lost 0.8% and 0.6% respectively, and were the biggest losers. Minutes from the Fed's meeting this month showed the faith that the policymakers had in the strength of the US economy, helping lift the mood on Wall Street overnight. But the sentiment was more cautious in Asia which faces risks of capital outflows due to interest rate hikes by global central banks to tame decades-high inflation. The region's currencies were broadly lower, with the Chinese yuan weakening the most with a 0.7% slide as investors digested comments from Chinese Premier Li Keqiang's in a rare nationwide meeting. … [Read more...] about Most Asian stocks rise after Fed minutes; China growth woes hit currencies
China stocks gain as Premier Li urges local bodies to stabilise growth
- A + A SHANGHAI (May 26): China stocks ended higher on Thursday (May 26) after struggling to find direction for most parts of the session as investors fretted over signs of a slowdown but took comfort in comments from Chinese Premier Li Keqiang on stabilising the ailing economy. The blue-chip CSI 300 Index closed 0.3% higher at 3,993.04 after losing as much as 1.1% in morning trade, while the Shanghai Composite Index gained 0.5% to 3,123.11 points. The Hang Seng Index fell 0.3% to 20,116.20 and the China Enterprises Index lost 0.3% to 6,877.21 points. "We should strive to ensure reasonable economic growth in the second quarter, lower the unemployment rate as soon as possible, and keep economic operations within a reasonable range," the official Xinhua news agency quoted the premier as saying on Wednesday. "First, he mostly delivered a sombre message on how bad the economy has deteriorated," said Jason Hsu, the founder and chief investment officer of Rayliant … [Read more...] about China stocks gain as Premier Li urges local bodies to stabilise growth