Steps marketing strategy

Share to Twitter Share to Linkedin After a 14-year career at Redpoint Ventures, where he climbed the ranks to become one of the firm’s stewards, Tomasz Tunguz is planning to take a step back. He has also considered a departure from the storied Silicon Valley firm, according to three people familiar with the matter. Reached for comment, Redpoint denied that Tunguz is leaving the firm in the near term, but said he will be relinquishing his duties as a managing director (equivalent to the “general partner” title used at other VC firms), which include raising money from limited partners to fund the firm’s investment vehicles. Tunguz will become a partner, a label more often used for junior investors. In a text to Forbes , Tunguz affirmed what Redpoint said: “I’m continuing to invest with the team but reducing some management responsibility.” The change for Tunguz, a stalwart of Redpoint’s early-stage practice who also runs a popular technology blog, comes at … [Read more...] about Veteran VC Tomasz Tunguz Is Stepping Back From Leadership Role At Redpoint

Conny Braams from Unilever; Dara Treseder from Peloton; Forbes CMO Hall of Famer Antonio Lucio; and Frank Cooper III from Visa. Illustration by Alexander Wells for Forbes. Recognizing the 50 Most Influential CMOs in the World By Seth Matlins , Managing Director, Forbes CMO Network Additional reporting by Diane Brady , Emmy Lucas , Olivia Peluso , Lauren Debter , Isabel Lord , Katherine Dunn T wo hundred years before it was first used as a verb, “influence” was a noun denoting the stars’ ability to affect human lives and destinies. Today, we consider “influence” less astrologically and more practically, focusing on the chief marketers who wield it to shape the character and destinies of the brands and businesses they help steward. The link between marketing and influence has always been inextricable. After all, a chief marketer’s job is about nothing more than it is the influencing of attitudes and behaviors in … [Read more...] about The Forbes World’s Most Influential CMOs List: 2022

Hemant Kumar Bhadoriya (name changed) was travelling in a chauffeur-driven sports utility vehicle on a Saturday afternoon in Kota, seemingly headed to Jaipur, where people typically go on weekend getaways. Unlike the others, though, Bhadoriya was not out on a leisure drive. Neither was he actually going to Jaipur. He was, in fact, just sitting in the car and talking about money. Crores of rupees. Bhadoriya is not a lawyer or an investment banker. Neither does he deal in illegal activities. He is a maths teacher at Kota’s top coaching centre and was negotiating with a potential employer, one of the country’s biggest edtech companies. The edtech startup had offered him a 40 percent hike on his existing salary of Rs 1.65 crore. “At first, I was shocked and a bit sceptical when I heard about the offer as every day we have been reading about how hundreds of employees were getting laid off by startups,” said Bhadoriya, 46. “But then it was for their offline classes and I have been … [Read more...] about Poaching and coaching in Kota: Race for $500 million education hub heats up

Share to Twitter Share to Linkedin Looking at the Disability Economy in its current incarnation, we can see it as a natural extension of the social and political advocacy movements for Disability Civil Rights that were critical in pushing for greater inclusion and active participation. Yet, it is important to understand that the Disability Economy both in the abstract and practical forms is fluid, and we must be able to ascertain not only what this means, but how to think about envisioning a future reality where disability is central to improving the human experience. Presently, as we further examine this new economic reality, we are finding key themes that are making their way to the forefront of the conversation. Ideas from accessibility, diversity, and inclusion to ESG investing are the basis for the present thinking of how business is redefining a new paradigm of disability. The maxim “Nothing About Us Without Us” is evolving into something beyond its … [Read more...] about Mindset Matters: Transforming The Philosophy Of The Disability Economy For Present And Future (Part IV)

Share to Twitter Share to Linkedin Tobacco companies are already dancing on the grave of the vaping giant, once popular with teens. T he Juul Era ended on Wednesday when the U.S. Food and Drug Administration banned the e-cigarette brand —once America’s favorite nicotine vape, with a 70% market share—from selling its products in America. Founded by entrepreneurs James Monsees and Adam Bowen , who met while studying at Stanford, Juul was blamed for igniting a rise in teen vaping through its youthful marketing campaigns and fruity flavors . (The company eventually pulled those flavors from the market.) Despite wide concerns about the underage use of vapes, the FDA decision hinged on another aspect of the product. The agency noted that Juul provided insufficient and “conflicting” data on potentially harmful chemicals that leak from its nicotine liquid pods. The vapes will be banned from distribution in the U.S. and pulled from shelves. Juul said … [Read more...] about Juul E-Cigarette Ban Creates $1 Billion Opportunity For Vape Companies

In a devastating blow, the U.S. Supreme Court has overturned Roe v. Wade, stripping Americans of their constitutional right to seek an abortion and effectively banning the procedure in 26 states. The economic impacts of this decision will no doubt be astounding. advertisement advertisement For many people, particularly workers in low-wage jobs and people of color, access to safe and reliable reproductive healthcare can mean the difference between economic insecurity and economic advancement . Women who don’t have access to abortion care are three times more likely to leave the workforce and nearly four times more likely to have a household income below the federal poverty line. Furthermore, Black and Latinx people will be disproportionately impacted by Roe being overturned, further compounding economic inequities. In states like Louisiana, Mississippi, and Texas, which already limit abortion access, the majority of those receiving abortions … [Read more...] about Companies now need to take action to protect employee abortion rights. Here’s how

The Taegeukgi, or Korean national flag, and the Samsung Electronics flag fly outside the company’s office in Seocho District, southern Seoul. [JOINT PRESS CORPS] Comments on a recent YouTube video featuring Samsung Electronics Vice Chairman Lee Jae-yong conjure up thoughts of comment sections under popular K-pop music videos. With over 10,000 comments, many flocked to praise Lee for welcoming U.S. President Joe Biden during his visit to Korea in fluent English, calling the 54-year-old businessman the “pride of Korea” and “a true patriot.” But in another alley, called the civic group community, Lee, son of late Samsung Electronics Chairman Lee Kun-hee, is labelled an aggressor, disrupting the country’s order and legal system due to his history of violating the law. Samsung Electronics Vice Chairman Lee Jae-yong shakes hands with U.S. President Joe Biden on May 20 at the company's chip plant in Pyeongtaek, Gyeonggi. [YONHAP] The contrasting views over just one person … [Read more...] about [WHY] Koreans’ love-hate relationship with Samsung