Statoil fuel and retail

Share to Twitter Share to Linkedin One of the biggest challenges for any purpose-led brand pursuing game-changer status isn’t breeding a fanbase who ‘get it’ but selling a vital new narrative to the hardcore apathetic. For fashion, mired in climate crisis and battling the clock to cultivate a circular economy, retuning fans’ mindsets (America throws away and 2150 pieces of clothing every second and even people with positive eco intentions are loathe to sacrifice what they perceive as an identify-defining hobby ) is now mission imperative. Dutch fashion brand 1/OFF Paris, whose couturiers splice together or respectfully reinterpret iconic vintage garments to create ultra-covetable new pieces (think: a Levi’s denim jacket with Chanel’s quintessential ladies-who-lunch tweed; double layered jeans; or two oversized classic men’s blazers tailored into a freshly feminized silhouette) is doing just that. Selling to an audience including legions of the … [Read more...] about 1/OFF Paris: 400% Growth For The Upcycled Fashion Brand Taking Sustainability To Luxury’s Eco-Apathetic

Share to Twitter Share to Linkedin Glastonbury is in the air with both the record-breaking youngest ever headliner, Billie Eilish, and the oldest, Sir Paul McCartney, taking to the stage. Festival goers have splashed the cash on tickets, transport and tents; all of which might paint a picture of positivity when it comes to the UK’s finances. The reality is much more off-key. Consumer confidence is now at its lowest level for years as many face a cost-of-living crisis, with essentials such as food and fuel prices continuing to spiral. GfK data confirms this. The data company's monthly index which ‘checks the temperature’ of consumer confidence decreased by one point , to -41, in June and a record low. The survey which has been running for over forty years, asks consumers how they feel about personal finances and the UK economy. Despite covering past periods of recession and hardship, today’s consumers say they are feeling financial pain like … [Read more...] about Brits Enjoy Summer Of Festivals & Travel Before Increased Economic Worries

Share to Twitter Share to Linkedin When it comes to sustainability and fashion, particularly the fast variety, it would be an understatement to say the industry has a few problems. First and foremost, fast fashion is the third biggest polluter globally , with textile production contributing more to climate change than international aviation and shipping combined . But there’s also the more shadowy and therefore dangerous misperception that the spending behemoth of Gen Z has been molded in a wholly Thunbergian image; despite a considerably raised bar of eco-intentions the infamous specter of the values-actions gap (the disparity between what people say they value/will do vs. what happens when it comes to the crunch) reveals a very different story. Zalando’s Reality Check Fuels Partnership Affirming this, in April this year German multinational e-commerce giant Zalando (45m active consumers, 23 markets and 4500 brands including 300 designer labels) … [Read more...] about Zalando Joins Forces With Save Your Wardrobe To Chase Net Positive Fashion Ambition

Share to Twitter Share to Linkedin With the blueprint for luxury fashion retail sprouting unprecedented new contours - fueled both by streetwear’s freshly gilded edge and millennials’ disregard for heritage without innovation, edge or obvious purpose - it’s perhaps unsurprising that an appreciation of off-piste brand behavior is booming. From bastardized logos to rough and ready email marketing - galvanized by a coterie of potshot-taking Insta-famous artists that are even buddying up with the brands they satirize - subverting or dismantling formerly sacred brand codes is swiftly becoming a fast-track to modernity While a respect for heritage (as we traditionally know it) isn’t dead, it’s certainly no longer solely enough to satisfy younger, ‘digitally native’ luxury appetites, who according to a globally-reaching 2017 survey by Deloitte have more impulsive spending habits than ever before ( almost 20% buy simply to treat themselves ) and regard quality and … [Read more...] about Why Brandalism Has Become A Luxury Brand’s New Best Friend

Share to Twitter Share to Linkedin Arianna Huffington is no stranger to wanting to make the world a better place. Her empathic reputation is renown and world-class. She continually demonstrates what it means to be a leader who puts humanity first no matter the circumstances. Huffington has been busy lately developing two unique partnerships with organizations to further her humanity-first ambition. First, Huffington's organization, Thrive Global , a behavior change technology company, recently partnered with SHRM (Society for Human Resource Management) and launched a mental health and wellness pledge. Huffington divulged that in concert with Johnny C. Taylor, SHRM CEO, the two of them felt very concerned that employee mental health and wellbeing services could be de-prioritized as a result of worsening economic conditions and a challenging business environment. As a result, both Thrive and SHRM partnered to institute an organizational pledge for … [Read more...] about Arianna Huffington: Putting Empathy Into Action Yet Again