advertisement You know how every year the NFL changes the logo for the Super Bowl? No more. Coming next year, the NFL is installing a sweeping new graphic system designed by Landor and the NFL’s in-house designers. So far, only the logo for Super Bowl XLV has been released, but the look and feel will carry across all of the individual playoff logos–from the wildcard game to the divisional finals. “The NFL realized that there’s a gathering excitement, approaching the Super Bowl,” says Nicolas Aparicio, Landor’s Executive Creative Director. “The audience grows from 4.6 million in the pre-season to 16 million by the playoffs. A logo system needs to express that, and help build on it.” Though the other logos in the system haven’t been released yet–watch this space–Aparicio says they’ll all retain key elements, such as the shine of the Super Bowl logo above, inspired by the Vince Lombardi trophy itself. This is … [Read more...] about Logo Hail Mary: Landor Unveils the NFL’s New Brand Strategy
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advertisement advertisement Motivation is a hot topic year-round, but particularly in January, the month of fresh starts, checklists, and lofty goals. It’s the time of year we try to figure out how to prod our employees to excel, to hit and surpass ambitious targets. Happy, motivated employees are, simply, good for business. “Research shows that when people work with a positive mind-set, performance on nearly every level–productivity, creativity, engagement–improves,” Harvard Business Review reported in its January/February 2012 story “Positive Intelligence.” “Happy employees have, on average, 31% higher productivity; their sales are 37% higher; their creativity is three times higher.”—Harvard Business Review So what’s the best way to get it done? Pay up. Money, of course, is a key motivator for many employees. And financial incentives do work to motivate employees–but only to a … [Read more...] about The Weigh-In: What’s The Best Way To Motivate Your Employees?
As an undergrad in design school, back when print was king, we were taught that the practical rules of identity development were: Keep it simple enough to be effective on a business card and stationary, and the logo should always be reproducible in one color, vector art with no gradations. Then, as now, a strong creative idea was the key requirement, but today, logos–and the identities that support them–often need to work harder than they did in the pre-digital age. Now, the logo and its extended identity can take on a more dynamic role in brand storytelling by leveraging the familiarity that comes from the frequent and virtual nature of the fast-paced conversation between a brand and its consumers. Google’s ever-changing logo is an obvious and literal example, but even brands as diverse as DC Comics, Brand USA, and JCPenney have recently evolved their identities, building variation and storytelling into the system, not just for variety or complexity but to instill a … [Read more...] about Our MVP Pick For Super Bowl XLVI: The Old-School Branding System
Three days after the Supreme Court delivered the historic judgment in the Ayodhya case – giving the disputed land to Ram Lalla Virajman to construct a temple, and an alternate 5-acre plot of land to the Sunni Waqf Board – the temple town remained calm.No incidents of communal clashes have been reported so far, courtesy extremely tight security arrangements in sensitive areas across Uttar Pradesh as well as various cities, including Delhi and Mumbai. Security has also been enhanced for the five judges, including Chief Justice of India Ranjan Gogoi, who delivered the verdict.Here is what is next in the pipeline post-Ayodhya verdict:Close Meeting with NSA related news 100X.VC to invest over Rs 200cr in startups Traffic resumes on Jammu-Srinagar highway, Mughal road remains closed for the 7th day National Security Advisor (NSA) Ajit Doval met with Hindu and Muslim religious leaders to ensure that communal passions remained under check, The Times of India reported. … [Read more...] about Ayodhya verdict: As historic SC ruling paves way for Ram temple, what’s next?
If you have sneakers, wine bottles, and gloves crowding your desk, then you may already be aware of the findings from Yale Medical School: clutter can be painful to get rid of. Literally. advertisement advertisement In the study, researchers asked groups of both self-described hoarders (who answered a call for people with “clutter problems”) and non-hoarders to sort through junk mail, old newspapers, and other items they typically get thrown away. Then they asked what to hold onto and what to toss, with their brain activity tracked throughout. As Stanford psychologist Kelly McGonigal detailed, a painful pattern emerged in the Yale study: Hoarders showed increased activity in two regions of the brain when confronted with their own junk. Those two areas: the anterior cingulate cortex and the insula. And the more a hoarder reported feeling “not right” about throwing something out, the stronger this pattern of activation was. Both of these regions of the … [Read more...] about Overcoming The Psychological Barriers To Cleaning Your Messy Desk