Sponsored ad exploring the effect of influencer marketing on purchase intention

Share to Twitter Share to Linkedin Topline Big pharma spends more money on advertising for drugs that have lower health benefits for patients, according to a study published in JAMA on Tuesday, shedding new light on the almost uniquely American practice amid fierce debate over whether direct-to-consumer prescription drug ads should be banned. Key Facts The proportion of advertising spending allocated to direct-to-consumer ads was an average of 14.3 percentage points higher for drugs with a low added benefit compared to those with a high added benefit, according to the peer-reviewed analysis of the 150 best-selling branded prescription drugs in 2020. Nearly two-thirds of the country’s top-selling prescription drugs—92 of the 135 drugs data was available for—were rated as offering patients low added benefit by health agencies in France and Canada, the researchers found, relying on the foreign agencies as no U.S. agency compares prescription drugs … [Read more...] about Here’s Why Big Pharma Spends More On Ads Pushing Lower Benefit Drugs, Study Suggests

Share to Twitter Share to Linkedin “As we grew rapidly and turned people over, we proactively tried to protect against a disintegrating culture. Our solution was to create an exceptional workplace culture in a democratic way, using employees to shape what their experience looked like.” —Susan Page, Head of Employee Engagement and Organizational Effectiveness at a small biotech company How do you scale and maintain great culture while your employee count more than doubles? Susan Page served as the Head of Employee Experience and Organizational Effectiveness for two years at a small, rapid-growth biotechnology company that was acquired earlier this year. Page arrived at an inflection point: There were a ton of loyal, engaged employees and at the same time, tons of new hires and new locations were being added. And all of this transpired at the height of the pandemic. Over her two years, the company grew from 210 employees to 450. Proactively, the … [Read more...] about How To Scale And Maintain An ‘Enviable Culture’ As Your Employee Count Doubles

Share to Twitter Share to Linkedin Krishna Motukuri, CEO & cofounder of Zippin , a leading provider of checkout-free technology for retailers. Many of the biggest technology headlines in 2022 were about artificial intelligence (AI). Commercial and enterprise applications of generative AI such as ChatGPT are already making a big splash in 2023, but what about the retail industry? Here, the impact of AI is likely to widen and deepen this year. AI in particular may have an outsized impact on physical stores. It can be easy to forget that, amidst all the talk about e-commerce, most people still do the vast majority of their shopping in bricks and mortar stores. In 2022, physical stores still accounted for 87% of total retail sales in the U.S. Online retail continues to grow, but the bump in adoption caused by the pandemic has fallen back significantly and growth has slowed. This is especially true in food retail, where it has been estimated … [Read more...] about Why AI And Checkout-Free Technology Will Grow In 2023

Finance Secretary TV Somanathan TV Somanathan is one of the key persons behind drafting the budget. In an interaction with Shweta Punj of Moneycontrol, the finance secretary shared the thoughts  that went into drawing up the document, and nuancing between the known unknowns and unknown unknowns. Edited excerpts: Q: The economy has faced several global headwinds yet managed to stay steady. What were your priorities as you were drafting this budget? What were the three key things that you wanted to ensure? There were three key priorities. One, to act as a driver of growth at a time when global growth is slowing down, but when India is poised to recover its growth rate to its potential. That was one of the objectives, which you see reflected in a big increase in capital investment and in several other parts of the budget, which are essentially to propel growth. The second major concern was that in doing that, we wanted to be sure that we were fiscally prudent. In our … [Read more...] about It is a challenging number, the reduction to 4.5, but it is feasible. It’s difficult, but feasible

Share to Twitter Share to Linkedin Martin Rapaport recently released an incendiary memo to the diamond and jewelry industry calling on them to stop doing business in lab-grown diamonds (LGD), which he characterized as “synthetic” and “fraudulent.” He also claimed those selling LGD were “operating dishonestly and unethically” and trading short-term opportunities at the expense of those that are “certain and sustainable.” Rapaport is the ultimate industry insider, and there’s no question about which side his bread is buttered on. As chairman of The Rapaport Group, his company is a portal for information about and services to the diamond industry, including the Rapaport Price List, which it claims is the industry’s primary source for diamond price and market information, and an online diamond trading network, RapNet. In a request for comment, a Rapaport representative shared the memo but added no additional comment. Rapaport wrote: “The greatest … [Read more...] about Industry-Insider Rapaport Lashes Out Against Lab-Grown Diamonds To No Avail

As ESG becomes the core conversation in corporate boardrooms and for the allocation of capital, it is compelling brands and enterprises to improve their sustainability performance. (Source: Shutterstock) In a bid to enable 100,000 MSMEs turn ESG compliant in the next 24 months, Bizongo, a leading vendor digitization platform with embedded financing for brands and enterprises has launched Bizongo Environmental, Social, and Governance (ESG) Scorecard. This will help bolster ESG consciousness among Indian MSMEs and larger enterprises. With this, Bizongo has also become the first B2B marketplace to offer ESG-related intelligence. Aniket Deb, Co-founder and COO, Bizongo, said, "In its essence, ESG is a framework that helps businesses build customer loyalty, attract investors, make operations sustainable, and improve financial performance. In line with this, Bizongo's ESG Scorecard will enable MSMEs on its platform assess their ESG performance and help them integrate it into their … [Read more...] about Bizongo launches ESG scorecard; aims to help one lakh MSMEs turn ESG compliant in the next 24 months