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advertisement advertisement advertisement Ready for another streaming service? Well, here it is: ViacomCBS’s Paramount Plus has officially launched today. The streaming service is an evolution of the now-defunct CBS All Access. And truthfully, the rename is a step in the right direction from a branding perspective. Naming a service after a movie studio with a long history of beloved content gives it a certain prestige a streaming service named after a TV channel lacks. advertisement But we know what most people care about is the content—and Paramount Plus is launching with a ton of it—both original and back-catalog. Here’s some of what you can expect: Premium originals The SpongeBob Movie: Sponge on the Run Kamp Koral: SpongeBob’s Under Years 76 Days For Heaven’s Sake The Real World Homecoming: New York Stephen Colbert Presents Tooning Out the News The Good Fight Why Women Kill No Activity Star Trek: … [Read more...] about Here’s everything you can find on Paramount Plus

advertisement advertisement advertisement Publishers who don’t have access to social data are facing a growing challenge–social squeeze. When it comes to digital advertising market share, they are losing out to the likes of Facebook and Twitter. advertisement advertisement AOL’s acquisition of Gravity in January shows that AOL knows it needs to make its ad offering more social. Likewise, Marissa Mayer’s recent statement that the interest graph is the future of understanding what consumers want shows that Yahoo is aware it has the same problem. With Facebook recently laying claim to the second-largest share of digital advertising dollars in the country, this is actually every publisher’s challenge today. The cash flowing into social platforms is not new money being spent in digital for the first time–these dollars are coming from the pockets of existing publishers, and few are avoiding the social squeeze. Publishers, … [Read more...] about Don’t Let Your Business Get Squeezed Out By Social Media

advertisement advertisement advertisement Are there upsides to the new work-from-home normal brought on by the COVID-19 pandemic? Depends on who you ask. Some chief information officers say it’s increased employee productivity so much that they’ll keep it going in 2021. Meanwhile, a Stanford professor with a playtime-craving four-year-old called working from home a “productivity disaster,” and a business consultant noted increased eye strain and brain fog for employees who now spend much greater portions of the day staring at their screens. advertisement Employees, on the whole, seem to feel pretty good about the shift. In a global Lenovo study from July , nearly two-thirds of respondents said they felt more productive working from home than at the office, even in spite of at-home distractions. Increased independence and flexibility have helped them accomplish tasks more efficiently. That doesn’t mean remote work is obstacle-free. … [Read more...] about How to effectively manage a remote workforce