Millennials and, in fact, all demographics like brands that are fun and approachable. Andrew Broadbent Published 1:30 pm CDT, Thursday, August 9, 2018 Photo: Netflix Image 1of/1 CaptionClose Image 1 of 1 Photo: Netflix 5 Lessons Netflix Can Teach Entrepreneurs About Social Media Marketing 1 / 1 Back to Gallery Netflix didn't become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiatives to grow its subscription base, all the while reducing churn and cancellations. Related: Netflix's Company Culture Scares Off Some Potential Hires -- and That's a Good Thing This media services provider has also mastered the use of social media to gain attention for its shows … [Read more...] about 5 Lessons Netflix Can Teach Entrepreneurs About Social Media Marketing
Social media marketing data
Social media platforms, and the way we use them, aren't designed for showing our authentic selves. Bob Deutsch Published 10:00 am, Thursday, April 19, 2018 Photo: Eternity In An Instant | Getty Images Image 1of/1 CaptionClose Image 1 of 1 Photo: Eternity In An Instant | Getty Images Why Everyone and Everything on Social Media Is Fake 1 / 1 Back to Gallery Social media -- the first mass medium to allow people to publicly share their thoughts, feelings and lives with others -- has become dangerously inauthentic. From cries of "fake news" to the rise of bots, bogus followers and other trolls, it's hard to know whom, what or where to trust. Related: 5 Social Media Rules Every Entrepreneur Should Know To even begin to remedy social media's problem with inauthenticity, we have to first resist the urge to believe … [Read more...] about Why Everyone and Everything on Social Media Is Fake
PUBLISHED: 12:16 16 April 2018 | UPDATED: 14:41 16 April 2018 JD Wetherspoon is closing down its Twitter, Instagram and Facebook accounts for all its 900 pubs and head office with immediate effect following the trolling of MPs and others. Picture: Yui Mok/PA Wire Pub chain JD Wetherspoon has announced it is closing down all of its social media accounts for its 900 pubs and head office due to concerns about online trolling and the misuse of personal data. The move comes after a recent scandal with Facebook and Cambridge Analytica which saw personal data harvested and an increasing awareness of abuse received by public figures on platforms. Here we answer some of the questions that arise from the decision. Why has JD Wetherspoon deleted its social media accounts? Official of the new Wetherspoon pub 'The William Adams' on Gorleston High Street. Picture: Nick Butcher Wetherspoons chairman Tim Martin has given several reasons including the abuse dished out to public figures such as … [Read more...] about Is the end nigh for social media after pub group JD Wetherspoon deletes its accounts over trolling fears?
KEY POINTS 70-one per cent of chief marketing officers around the globe say their organisation is unprepared to deal with the explosion of big data over the next few years, according to an IBM survey. They cited it as their top challenge, ahead of device fragmentation and shifting demographics. The data tidal wave shows no signs of abating. By 2015, research firm IDC predicts there will be more than 5,300 exabytes of unstructured digital consumer data stored in databases, and we expect a large share of that to be generated by social networks. For context, one exabyte equals 1 million terabytes, and Facebook’s databases ingest approximately 500 terabytes of data each day. Facebook ingests approximately 500 times more data each day than the New York Stock Exchange (NYSE). Twitter is storing at least 12 times more data each day than the NYSE. “Unstructured” big data means data that is spontaneously generated and not easily captured and classified … [Read more...] about Social Media’s New Big Data Frontiers — Artificial Intelligence, Deep Learning, And Predictive Marketing