Despite the increasing ability to reach foreign customers, the lack of quality translation methods is still the most challenging aspect of global expansion. Currently, even using the most advanced software services are an expensive, complicated, and inaccurate process. The result is that too often, businesses sacrifice millions of dollars in profit because marketing to global consumers is too complex to be worthwhile. advertisement advertisement That’s why we need an era of “Big Translation,” to leverage our existing technological tools and scale up translation capabilities to a level that actually matches global communication needs. Big Translation, a large-scale translation efforts by people speaking two or more languages, would allow businesses, individuals, and even tweeters to get what they want translated easily and affordably. The idea is banking on the fact that the world certainly isn’t lacking in translation talent. Nearly half the world … [Read more...] about Welcome To The Era Of Big Translation
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When you think of your favorite movie poster, what do you think of? Perhaps Saul Bass‘ posters for The Man with the Golden Arm, Anatomy of a Murder, or The Magnificent Seven. Or maybe the poster for Jaws, The Graduate, Gone with the Wind, or even earlier—Metropolis. advertisement advertisement But as movie franchises with mega-million dollar price tags, seeking big audiences and a reliable return on investment, have become the prominent choice of large studios, the movie poster has suffered. Posters for many of those films have a cut-and-paste formula of a few lead actors’ headshots below the title headline. Maybe add in a sports car (I’m looking at you Fast and Furious 1-9), credits at the bottom, and voilá. Commercial viability and brand recognition achieved. But as we enter award season, we’re reminded that although mega hits like The Avengers still dominate box offices, space is opening up for arthouse movies and TV, too. And that … [Read more...] about Are we entering a Golden Age of movie poster design?